Search Engine Optimisation (SEO) is the subtle art of building a website. Its pages rank for their specific category/ topic higher in search engines than other websites, resulting in more users clicking through to the optimised website.
Have you ever heard the expression “if you want to hide a dead body, put it on page two of Google“? Whilst quite humorous, this saying highlights that users rarely venture beyond page one of the search results, notably Google.
There are now a plethora of free web building tools. But, unfortunately, many small business owners (especially new business owners) see the website simply as a checklist item for setting up their new venture. They fail to see the importance of Google and, more importantly, ranking highly in Google. They also fail to grasp the significance of an excellent digital marketing plan and strategy.
Most business owners are unaware that Google is continually changing its algorithms to make a website rank or otherwise on Google.
SEO is as much an art as it is a science and the proof of the pie is in the eating.
Most businesses are bombarded by international call centres and wake up to their email inbox full of messages advising business owners that their website does not rank in Google and is built incorrectly. It’s straightforward to check this. First, do an incognito search on Google for your product/service in the area/location that you do it.
It’s straightforward to check your Goole ranking. You either do or don’t rank on the home page of Google.
There is no simple answer to ranking in Google. However, we have a checklist of items with a priority listing from Meta titles to internal and external links, your external NAP inbound links, and the number of words on a page to alt text for images. And this hasn’t touched on things such as page weight and page speed.
The first thing any business owner needs to do to get their SEO right is to know the core products/services they want to promote online and then make a concise list of these keywords so you have something to benchmark future reports against.
At GOOP, Digital SEO is not an extra; it’s inclusive in your website build. So if you are looking for an SEO company based in Geelong and also servicing Australia, call us now or have a chat with our chat box at the bottom right of the screen.