Pay-per-click (PPC) advertising on Google

Gain the biggest bang for your buck with Google Ads (formerly known as Google AdWords) and cut into the market instantly.

Google Ads is an advertising platform where advertisers Pay Per Click (PPC) on an indexed auction-based system. Google Ads has revolutionised the world of advertising because advertisers only pay when a user clicks on the relevant advertisement.  Being an indexed-based system means that over time and with considerable effort, your Google Ads campaign can be honed and become more cost-effective in not only delivering clicks but conversions. Google Ads has an enormous amount of data so our campaigns are based on objective data rather than subjective opinion.

With a search engine market share of more than 90 percent in Australia, Google is the ideal setting to market your products or services to specific audiences. Every business, large and small, needs a paid search strategy.

GOOP Digital specialises not only in creating a unique paid search strategy for your business, but also in converting that strategy into relevant clicks for your website.

Influence visitors to your site and attract only the most targeted and highly relevant website visitors with Google Ads pay-per-click (PPC) advertising, formerly known as Google AdWords.

  • Trust GOOP for your Google Ads campaign

    As a trusted Google partner, our team knows how to formulate the right Google Ads campaign for your Geelong business that leaves little to chance when it comes to appearing in front of your competitors online. With a search engine market share of more than ninety-percent in Australia, Google is the ideal setting to market your products or services to specific audiences. However, what many small businesses don't realise is that a paid search strategy is a necessary first step to capitalise effectively.

    With over a decade of experience, our expertise lies in crafting tailored paid search strategies that generate targeted clicks for our clients. Our goal is to help you maximise your reach on Google while optimising your budget for long-term savings. Explore our range of services including Google Search ads, Google Shopping ads, and Google Display Remarketing Ads to drive meaningful results for your business.

  • Google Ads and mobile phones

    According to an article by Wordstream (July 2020) "60% of Google searches are done via mobile devices. Only 5 years ago, the figure was nearly half that—34%. With more than 60 per cent of Google searches made on a mobile device, it’s important your website is prominent where people are searching.

    With GOOP Digital’s Google Ads management our specialists will help you own more real estate on Google.

    If you run a search on your trusty mobile phone, you will no doubt see the first page taken up by Google ads.

    The mobile search landscape is designed to encourage clicks on Google ads. Searchers on mobile devices are often on the go and are less likely to scroll down to the organic results. Google wants users to find exactly what they’re looking for as quickly as possible.

    With GOOP Digital’s Google Ads and PPC management, our specialists will ensure your ads are super-relevant to searchers looking for your services, delivering targeted leads to your website. GOOP Digital provides monthly reporting and Google Ads management to track progress and prove return on investment (ROI).

  • Conversion tracking

    Conversion tracking is essential when running Google Ads, without it you'll simply be guessing whether your ads campaign is working for you. When you run ads with Google you will want to see whether the clicks to your website are leading to a certain action.

    Conversion tracking is crucial to success and free! You'll be able to see what happens after a visitor engages with your ad, whether they purchased a product, called your business or filled in a website form. When a visitor completes the action you have setup as a conversion these will appear in your ads account as conversions.

    With conversion tracking you will be able to see which keywords and ads are the best at driving leads and you will be better placed at understanding your return on investment and make educated and data-driven decisions from there.

    When you engage GOOP Digital for a Google Ads campaign we'll ensure all relevant conversion tracking is setup and super relevant to your business goals.

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