Google Remarketing is one of the single most powerful tools available to small to medium businesses.
Remarketing is the ability to track and deliver display ads to users who have visited your website for a set duration of up to two years. The ads can vary and be adjusted for various campaigns and in our opinion, one of the most cost-effective brand marketing campaigns a small to medium business can do. Not to mention the ability to track clicks and conversions ads a layer of reporting that simply isn't available to traditional offline media businesses. All data becomes objective.
The ad units you use for your campaigns provides a wide range of display ad formats:
A display ad is an online advertisement that can appear on any number of websites across the globe. It appears in a variety of format sizes to fit the advertising units on different websites. Common ad unit sizes being banner (468x60), leaderboard (728x90), top banner (930x180) and large leaderboard (970x90). There are 25 different display ad sizes used in remarketing campaigns with Google.
There are two main display ad types:
- Responsive display ads
- Custom display ads.
Responsive ads are more cost-effective to create however they don't have the visual appeal of custom display ads (custom display ads will cost extra). Custom display ads have a large range of options you can use. Animated, video and image being some of the core creative elements. With custom ads though, you need to create ads in each of the core unit sizes.
Contact our PPC and remarketing specialists for more information about running a Google Ads and remarketing campaign for your business.