The GOOP Digital story

Est. 2007, levelling the online playing field ever since

In an ever-evolving online world, it’s the personal touch that counts. Being approachable matters. The competitive landscape of SEO is unclear for most, and this is where our authenticity stands out from the crowd. The quality of the results we achieve for our clients levels the playing field online.

What is GOOP Digital?

GOOP: flexible, fluid, adaptable.

Digital: a word that says little but encompasses everything we do.

GOOP Digital will get you online and get you noticed. We help small businesses achieve big things online. It’s what we call getting “GOOPED”.

Meet the GOOPstars.

Currently a team of a dozen, including GOOP Digital’s founders Amanda Ferry and Karl Morris. We are online strategists, copywriters, PPC specialists, designers, developers and managers. We work together following our proven process of building websites and offering quality online marketing solutions and social media services.

Husband and wife team Amanda and Karl have driven GOOP Digital from an idea, to a small business operating out of their lounge room, to an office on Geelong West’s Pakington Street, to an even bigger office in Rutland Street – Newtown’s creative hub.

Karl’s expansive knowledge and extensive experience of websites and SEO combined with Amanda’s business acumen, online marketing prowess and inspiring work ethic, head up a strong team of passionate web professionals.

GOOP Digital’s active memberships


Read what  clients have to say about the websites Geelong web designer and developer GOOP Digital creates for small to medium businesses across Australia. You can also read reviews for GOOP Digital’s work on Facebook and Google+. Please contact GOOP Digital today if you’d like to join the growing list of satisfied clients or would...

Read more


We care about small business. We care about charity and community. We care about being approachable and delivering results. We love where we live and work in Geelong, and we want to spread the love. That’s why we support local and regional businesses and organisations in Geelong and beyond. From sporting clubs to mental health, physical health, disability...

Read more
online & web jobs geelong


Google Ads Specialist We’re looking for a person with outstanding digital and search marketing skills. Above average writing skills, broad general knowledge and the ability to work under pressure to strict deadlines are essential. Working across all aspects of Google the ideal candidate would have experience with Google My Business, Google console, Google Ads (PPC)...

Read more


Due to unforeseen occurrences, this event has been cancelled. We apologise for any inconvenience. Date: Tuesday, August 25 Time: 6PM for a 6.30PM start Venue: BOOM Gallery, 11 Rutland Street, Newtown, Victoria 3220 All GOOP events have previously sold out at the small business festival so bookings are essential and, as always, drinks and nibbles will be provided. We...

Read more