Geelong & Hobart web design, SEO agency and online marketing experts

GOOP Digital custom builds search engine optimised responsive websites and provides paid Ad campaigns, both Google Ads and Social Ads. We also offer organic social media management, brand and logo packages, marketing strategies, and support small business owners to get online and get noticed.

Our website and search engine optimisation SEO agency is Geelong-based, regionally focused and results-driven. We service nationwide, making authentic website design and development services accessible to all small business owners.

We avoid jargon and keep things simple for our clients because no one has time for complex content management systems, intricate social media strategies, automated support systems and impersonal service.

When you choose GOOP Digital, you get fluid websites, flexible social media packages and real people at the other end of the phone. We’re approachable because it’s the personal touch that counts.

And just because we’re a website company doesn’t mean we dismiss traditional marketing approaches. Our graphic artists love to create and are just as content creating business cards, postcards and booklets as they are when working on another stunning website. They’ve also received acclaim for the best business logo designs in Geelong.

Digital marketing doesn’t have to give you a headache. We provide web design to Geelong and Hobart business owners – in fact, business owners anywhere -who need to stand out from the crowd, but our web designs have substance because our designers work in a team that includes developers, SEO copywriters and online strategists.

We're approachable

We don't baffle you with web jargon, we pride ourselves on being honest and transparent communicators, and we care about providing personal service that's tailored to your small business.

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We're authentic

We're regionally focused, with a strong commitment to community and charity, and we provide ongoing service and support to our clients.

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We have the solution you need to drive business

We're accountable for the work we do and the promises we make, we focus on organic results with long-term benefit rather than short-term gain, we level the playing field for small business owners and have been doing so since 2007.

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Get a real return on investment

We de-code digital marketing and give you honest no-nonsense advice on what you are doing right and what you need to change. We use the power of data and metrics to prove our value to you. We get that sales and leads are your currency and want to deliver that every time.

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  • 90%

    of clients are on the home page of Google for main keywords

  • 97%

    of clients get the majority of traffic from Google search

  • 86%

    of clients get the majority of traffic from mobile devices

  • 100%

    of clients receive an annual review and recommendations

Small businesses we work with

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New Google Core Update: What does this mean for your website? 🔎

Google began rolling out its November 2026 Core Update on 10 November, which could bring changes to how websites appear in search results.

This is Google's third core update of the year, following March and May. The update is being rolled out globally and is expected to finish around 24 November.

💻 While core updates can affect Google rankings, there's currently no evidence of any new specific requirements for search engine optimisation (SEO) or AI search visibility.

We are keeping a close eye on the rollout and will share any important findings that could affect your website's rankings and online visibility.

📖 Want to know more about Google's latest update and how it could affect your business?
Read our latest blog for further information:
🔗 https://zurl.co/G0BL3
A great website, strong Google rankings and a team you can count on! 💻

We've had the pleasure of working with Michael from @LifestyleBuildersGeelong, helping his business build and maintain its online presence. 🙌

“Goop Digital has been fantastic for our business. They custom-built our website, keep it SEO-optimised and up to date, and have kept us ranking high on Google.”

From custom website development to ongoing search engine optimisation (SEO) and website maintenance, we're proud to support Lifestyle Builders and their continued online visibility.

It's also lovely to know that Michael values our personal approach and ongoing support.

Thanks for the kind words and recommendation, Michael! ⭐️
Is your business showing up in AI search results? 🤖

More people are turning to ChatGPT, Google Gemini and other AI-powered platforms to find local businesses, products and services. But how can you help your business get noticed?

💻 Getting found in AI searches takes more than just publishing a few blogs, AI platforms need to understand what your business does, where you operate and why you're a relevant option for potential customers.

Want to give your business a better chance of appearing in AI-powered searches?

🔎 Read our blog to discover the practical steps you can take to strengthen your online visibility and help potential customers find your business!
🔗 https://zurl.co/T7tzQ
🎉 Celebrating 50 years of @Hede_Electrics !

What an incredible milestone for a family-owned business that has built a strong reputation across Melbourne over five decades.

It's a testament to the hard work, dedication and genuine relationships the Hede Electrics team has built over the years. We're proud to work alongside such a longstanding and valued business, and it's wonderful to see their continued success.

A huge congratulations from the GOOP team to everyone at Hede Electrics on 50 years in business! Here's to many more successful years ahead. ⚡
What a fantastic night celebrating Geelong's business community! 🏆 

Our director Karl had the pleasure of attending this year's Kennedy's Group Geelong Business Excellence Awards, joining local businesses and industry leaders to celebrate the incredible talent, dedication and achievements across our region. 🎉

It was an especially exciting night for the GOOP team, with two of our wonderful clients taking home awards!

A massive congratulations to PerryDemolition for taking home the Healthy, Safe & Wellbeing Award, sponsored by @worksafevic! What a fantastic achievement for the whole team, and such wonderful recognition of their commitment to workplace health, safety and wellbeing. 👏

We're also absolutely thrilled for @Okay_Therapy, who won the Diversity, Equity & Inclusion Award, sponsored by @tacvictoria! A very well-deserved achievement that celebrates the important work they do and the positive difference they're making. 🙌

It's always wonderful to see local businesses doing great things, but seeing our own clients recognised for their hard work makes it even more special. We're so pleased for both teams and their well-deserved success!

A big thank you to Kennedy's Group (@Kennedysgroup_au), the Geelong Chamber of Commerce (@geelongchamberofcommerce) and the Geelong Business Excellence Awards (@GBEAwards) for another fantastic event celebrating the best of Geelong business.

#GBEA2026 #GeelongBusinessExcellenceAwards #KennedysGroup

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