Geelong & Hobart web design, SEO agency and online marketing experts

GOOP Digital custom builds search engine optimised responsive websites and provides paid Ad campaigns, both Google Ads and Social Ads. We also offer organic social media management, brand and logo packages, marketing strategies, and support small business owners to get online and get noticed.

Our website and search engine optimisation SEO agency is Geelong-based, regionally focused and results-driven. We service nationwide, making authentic website design and development services accessible to all small business owners.

We avoid jargon and keep things simple for our clients because no one has time for complex content management systems, intricate social media strategies, automated support systems and impersonal service.

When you choose GOOP Digital, you get fluid websites, flexible social media packages and real people at the other end of the phone. We’re approachable because it’s the personal touch that counts.

And just because we’re a website company doesn’t mean we dismiss traditional marketing approaches. Our graphic artists love to create and are just as content creating business cards, postcards and booklets as they are when working on another stunning website. They’ve also received acclaim for the best business logo designs in Geelong.

Digital marketing doesn’t have to give you a headache. We provide web design to Geelong and Hobart business owners – in fact, business owners anywhere -who need to stand out from the crowd, but our web designs have substance because our designers work in a team that includes developers, SEO copywriters and online strategists.

We're approachable

We don't baffle you with web jargon, we pride ourselves on being honest and transparent communicators, and we care about providing personal service that's tailored to your small business.

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We're authentic

We're regionally focused, with a strong commitment to community and charity, and we provide ongoing service and support to our clients.

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We have the solution you need to drive business

We're accountable for the work we do and the promises we make, we focus on organic results with long-term benefit rather than short-term gain, we level the playing field for small business owners and have been doing so since 2007.

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Get a real return on investment

We de-code digital marketing and give you honest no-nonsense advice on what you are doing right and what you need to change. We use the power of data and metrics to prove our value to you. We get that sales and leads are your currency and want to deliver that every time.

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  • 90%

    of clients are on the home page of Google for main keywords

  • 97%

    of clients get the majority of traffic from Google search

  • 86%

    of clients get the majority of traffic from mobile devices

  • 100%

    of clients receive an annual review and recommendations

Small businesses we work with

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🤖 Is Google’s AI recognising what your business is actually an expert in?

For professional service businesses, expertise, trust and credibility play a big part in how potential clients choose an accountant, psychologist, doctor, financial adviser, land surveyor or legal firm. Increasingly, that research is also happening through Google AI Overviews and AI-powered search.

Google’s new Generative AI performance report gives us another way to understand how a website is performing. We can see which service pages are appearing in AI results, which areas of expertise Google understands, and where opportunities exist to strengthen content and improve AI visibility.

It creates an important connection between professional expertise → useful website content → SEO relevance → AI visibility → potential clients.

Our blog looks at what this reporting means for professional service businesses and how the data can help guide smarter decisions about SEO, content and AI search optimisation.

📖 Read the blog: https://zurl.co/Gz5uB
🤖 Do you know if your business is appearing in Google’s AI-generated search results?

Google’s new Generative AI performance reporting gives businesses a clearer picture of how their websites are performing in AI Overviews and AI Mode. You can see which pages are appearing, how often they’re being shown and how that AI visibility changes over time.

For trade businesses, that can provide some useful insights. A plumber might discover Google understands their blocked drain services better than hot water. A landscaper might be gaining visibility for retaining walls, while an electrician could be appearing for EV charger searches.

It creates a useful connection between website content → SEO relevance → Google AI visibility → smarter marketing decisions.

Our blog looks at what the new report actually tells you, what it doesn’t tell you, and how plumbers, electricians, builders, landscapers, earthmoving contractors and other trade businesses can use the data to decide where to focus next.

📖 Read the blog: https://zurl.co/urWnC
✍️ Your website content has an important job to do.

It should help potential customers understand what your business does, find the information they need and know how to take the next step.

Good content can also support your visibility in Google Search by helping Google understand your services and the areas your business services. 🔎

From service and location pages to regular blogs, useful and relevant content can help your website work harder for your business.

That’s where our content marketing services can help. We create website content with your customers and search visibility in mind.

Need help with your website content? Talk to the GOOP Digital team.

Let's chat about your next project

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