ONLINE MARKETING FOR SMALL BUSINESS ISN'T THAT HARD
That's easy for me to say because I live and breathe online marketing for small businesses. However most small businesses don't have enough time in the day nor the inclination to invest time and effort into developing a strategical online marketing presence.
If you are a small business thinking of investing in an online marketing presence the basic ingredients are:
- a very Google friendly small business website
- a blog on your website
- an e newsletter
- a Facebook fan page
- a business Twitter account
- Foursquare (mainly relevant to businesses with a retail presence, particularly cafes, bars, coffee shops etc)
- a Hootsuite or Ping account. (Read more on mashable )
From here it is quite simple.
Write a relevant blog about your products, services and locations, go to your Hootsuite or Ping account, give a mini spin and point people towards your website blog article.
This is a rather simplistic overview but powerful none the less. Repeat the process at a minimum monthly. The qualified traffic should flow through to your small business website.