Lately, there’s been a surge of panic about Search Engine Optimization (SEO) rankings. Many small to medium-sized business owners have been bombarded with unsolicited emails, international calls, or form submissions warning them about their website’s poor performance on Google. If you’ve received such messages, take a deep breath. We at GOOP Digital are here to demystify SEO and guide you on what to do if you’re concerned about your rankings.

What is SEO?

SEO stands for Search Engine Optimization. It’s the practice of enhancing your website to make it more appealing to search engines, thereby improving its position in search results. The process involves various activities like identifying relevant keywords, creating high-quality content, and optimizing it for both search engines and users.

No need to panic

You might hear phrases like “Your website doesn’t rank on Google.” These statements are often broad and generic. They don’t specify that you’re not ranking for your unique product or service in your local area—which matters most for small to medium businesses like yours. We ensure that your website is optimised for local search so you can dominate in your specific geographic region.

Behave like a consumer

The best way to put your mind at ease is to put yourself in your customer’s shoes. Jump onto Google and search for your product or service in your local area. Chances are you’ll find yourself ranking well, especially if you’re a GOOP Digital client. Our website designs and development include top-of-the-line SEO strategies targeting your specific demographic in your area.

Reach out to GOOP Digital

If you’re still concerned, give us a call. We can look at your rankings through Google Analytics 4 (GA4). GA4 is a tool that provides detailed statistics and analytics of web traffic and is an essential platform for marketing.

We offer an annual review to all our clients, showing how they are performing on Google and providing a GA4 summary. This will help you understand your ranking in detail.

Based on the GA4 data, we can give you tailored recommendations on how to improve your rankings. These could range from content marketing strategies to running Google Ads.

The GOOP Digital difference

At GOOP Digital, we pride ourselves on two key elements: the quality of our websites and our unparalleled level of service. All our websites are built with SEO in mind, meaning you don’t have to worry about paying extra for visibility. It’s all included.

Our team is available during office hours to answer your calls. Whether you’ve got concerns about SEO or any other aspect of your digital presence, a real person will be on the line to assist you.

When in doubt, “Don’t Panic” and call GOOP Digital

So, the next time you receive an unsolicited message about your website’s SEO, remember there is no need to panic. Perform a quick Google search for your product or service in your region, and you’ll likely find your business ranking as it should. If you are still concerned, we’re just a phone call away.

GOOP Digital has a proven track record of offering quality websites with built-in SEO. Don’t let unsolicited approaches shake you, trust in our comprehensive service and reach out for expert advice.

SEO is not as daunting as it seems. If you are worried about your online presence, follow the steps above and then give us a call. Remember, we are here to help.

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