What is Google BigQuery?

In today’s data-driven world, businesses regardless of their size are constantly seeking ways to extract valuable insights from their data. Google BigQuery, a cloud-based data warehouse is a game-changer in this quest. In simple terms, BigQuery is a super-fast, powerful tool that allows you to run lightning-quick queries on massive datasets, making it ideal for businesses dealing with substantial amounts of data.

Seamless integration with GA4

One of its remarkable features is its seamless integration with Google Analytics, particularly Google Analytics 4 (GA4). With BigQuery you can export session and hit data from a GA4 account, offering the ability to uncover deeper insights. Unlike GA4’s explorations reports, BigQuery provides access to unsampled raw events and user-level data, eliminating the limitations of data sampling.

Bringing your Google Analytics and other marketing data into BigQuery enables you to analyse, segment and share insights effectively. You can create audience segments based on various events and harness BigQuery machine learning for predictive analytics, enabling you to make data-driven decisions and create demand forecasts.

BigQuery for businesses dealing with large datasets

Google BigQuery is a powerful ally for businesses dealing with large datasets. For larger-scale businesses and global enterprises it empowers you to tap into the full potential of your data revealing valuable insights and driving informed decision-making. For smaller businesses GA4’s user-friendly interface and predefined templates is more than enough to analyse data and make business decisions.

BigQuery is predominantly for data engineers, coders and large enterprises as it offers advanced capabilities that should be utilised by technical professionals.

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