In today’s digital age, where the internet is the first stop for most consumers, the importance of Search Engine Optimisation (SEO) is undisputed for businesses aiming to increase their online visibility. However, for small to medium businesses (SMEs) looking to capture the attention of a local audience, the focus should shift from broad SEO strategies to a more targeted approach: Local Search. At GOOP Digital, we succinctly define this as “What you do and where you do it.” Achieving prominence in Google searches, ideally within the top three results for both your services and your local area, is essential.
Consider the significance of local searches on Google for terms such as:
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- “accountants Warrnambool,”
- “blinds Torquay Vic,”
- “web developers Geelong.”
These search queries highlight the necessity for businesses to be discoverable for their specific offerings in their specific locales.
Website optimisation: Crafting a local search-friendly site
A well-structured website is foundational to your local search success. Your web developer plays a crucial role in ensuring that your site’s menu structure, internal linking, and page hierarchy are designed to boost your Google Search rankings. However, the impact of your Google Business Profile (GBP) and the power of local hyperlinks should not be underestimated.
Google Business Profile (GBP): Maximise your visibility
GBP acts as your digital storefront on Google, making it a pivotal tool in enhancing your local search presence. By adding detailed information about your business, encouraging and promoting 5-star reviews (complete with relevant imagery), uploading your own photos, and highlighting events or promotions, you can significantly improve your visibility on Google.
Local hyperlinks: The secret weapon in local search
At GOOP Digital, we place immense value on local hyperlinks – links from geographically local organisations to your website. These can come from various sources, such as sponsorships of local sporting bodies, memberships in local chambers of commerce, or listings in local council business directories. These links are incredibly potent in boosting your local search rankings, underscoring the importance of embedding your business within the local community network.
Partner with GOOP Digital for unparalleled local search expertise
At GOOP Digital, local search expertise is our forte. We understand the intricate dynamics of local search and how to leverage them to benefit your small to medium business. Whether through meticulous website optimisation, maximising your Google Business Profile, or securing valuable local hyperlinks, our team is dedicated to enhancing your online presence. Based in Geelong, Victoria, and serving clients across Australia, we invite you to discuss how our local search knowledge can serve your business’s unique needs.