How to rank in Google for a new location: GOOP Digital’s journey in Hobart
When expanding your business’s digital footprint to a new location, ranking on Google is crucial for visibility and growth. At GOOP Digital, we’re not just talking the talk; we’re walking the walk. Despite currently being invisible in searches for “web developer Hobart” and “web design Hobart,” we’re setting out on a mission to change that. Follow our journey as we implement a series of strategic SEO tasks aimed at conquering the Hobart market. Here’s how we’re doing it:
Run a Google rank report for a keyword baseline
Understanding where we stand
The first step in our Hobart SEO campaign is establishing a baseline. By running a Google rank report, we identify our starting point, setting the stage for measurable growth and targeted strategies.
Get a local office physical presence
Rooting ourselves in the community
Securing a local office in Hobart is more than just a physical footprint; it’s about establishing our commitment and connection to the local community. This presence boosts our relevance in local search results.
Create a locations page on our website
Highlighting our Hobart presence
A dedicated Hobart locations page on the GOOP Digital website will serve as a beacon for our services in the area. This page will be enriched with local keywords and insights, making it a cornerstone of our local SEO efforts.
Create a Google Business Profile for this location
Maximising visibility on Google
A Google Business Profile for our Hobart office isn’t just beneficial; it’s essential. This profile increases our visibility in local searches, maps, and business listings, putting us right where our customers are looking. Please ensure you maximise your profile by filling this out as much as possible.
- Office hours
- Products
- updates
- Most importantly, don’t forget to get reviews
Get local directory citations
Building a local network
Securing citations in local directories strengthens our online presence and reinforces our connection to the Hobart community. These citations, linking to our location page, are pivotal for local SEO success.
Undertake local sponsorships
Investing in community relationships
By sponsoring local entities such as footy clubs and the Chamber of Commerce, we’re embedding ourselves within the Hobart community. These sponsorships are not just goodwill but strategic partnerships that enhance our local relevance and visibility. But where the superpower lies in local sporting / community sponsorships is the hyperlink. A link from a local sporting club or a community organisation is not just a regular link to your website. If it is a local organisation linking to your website page specific to that location, it is called a hyperlink. A hyperlink provides powerful signals to Google that you are operating within that area.
Commence blogging and be location-specific to Hobart
Sharing our knowledge with a local twist
Our blogs will showcase our expertise and highlight our involvement and commitment to the Hobart area. We aim to engage local audiences through location-specific content and boost our search relevance.
Do social posts linking to our Hobart-specific page
Engaging the community on social media
Social media provides a dynamic platform for connecting with the Hobart community. We drive traffic and interest by linking back to our Hobart-specific page, further solidifying our local SEO foundation.
Run rank reports quarterly
Measuring our success
To gauge the effectiveness of our strategies, we’ll run rank reports quarterly. This allows us to track our progress, refine our approach, and celebrate our successes in the Hobart market.
Your partner in local SEO success
At GOOP Digital, we’re not just advocating for SEO best practices but putting them into action. Our journey into the Hobart market is a live case study of how strategic SEO can transform your business’s online presence. If you want to expand your reach in a new location or want to know more about our methods, contact GOOP Digital. Let’s make your business the next local success story.
If you are curious and would like to know how we are progressing in establishing a digital footprint on Hobart for our primary keywords “websites Hobart” and “web developers Hobart” feel free to call us here at GOOP on 03 5222 4220.