You might have heard the term ‘mobilegeddon’ being thrown around lately. If you’re wondering what it all means and if you should care – you should! The internet is full of articles about the importance of having a mobile-friendly, responsive website – and our web developers are here to help you understand why.

As we posted on our Facebook page recently, May is D-Day for non-responsive websites. This month, Google is updating their super-secret ranking algorithms to increase the value of responsive websites – and you don’t want your site to be left out in the cold when it comes to mobile search results.

Google is determined to show searchers relevant, helpful results – so eventually, non-mobile websites will not appear in mobile search results and websites could lose a significant share of traffic.

While the impact won’t be instant, this is an ideal reminder for non-responsive websites to join the party. If you’re not sure whether your website is responsive, log in to your Google account and search for your site. You’ll see a warning that “Your page is not mobile-friendly” underneath the search results.

If your website with GOOP Digital is not responsive, please contact us about upgrading to a mobile-friendly website.

Client benefits

Did you know there have been three major updates to WordPress already this month? Our Geelong web developers are in the know when it comes to the ins and outs of website hosting and we’re always working away in the background to keep our clients’ websites up to date.

This is included as part of our monthly fee – which means you don’t pay extra for regular updates to your content management system.

Our web developers have their fingers on the pulse, so they know when updates are released. And we don’t just update for the sake of it – we ensure the dust has settled on an update before we implement it for our clients.

At GOOP Digital, we don’t believe in resting on our laurels. Your website is a changing, ever-evolving project and we’re committed to continuing service.

Featured sites

New website – Waurn Ponds Shopping Centre

Waurn Ponds Shopping Centre website

Featuring more than 140 stores on one level, Waurn Ponds Shopping Centre is Geelong’s family-friendly shopping destination. Home to retail giants, supermarkets, banks, restaurants and an extensive range of stores, there’s always something happening to entertain the whole family – including a kids club with monthly giveaways and special birthday treats.

GOOP Digital’s team of web developers, designers and copywriters worked to create a visually stunning, functional website for Waurn Ponds Shopping Centre, allowing easy promotion of events, stores and special offers.

New website – Ausscapes

Ausscapes responsive website

Ausscapes‘ landscape gardeners wanted a website to showcase their experience and landscaping expertise – as well as ranking highly in Google. The new site features gorgeous photography of pool landscaping, commercial landscape maintenance, garden bed design, outdoor lighting and more. It also features Ausscapes’ latest news and projects, including the award-winning Grand Lakes Estate at Lara.

Upgraded website – Barwon Heads Hotel

Barwon Heads Hotel - upgraded website

Like many of GOOP Digital’s clients, The Barwon Heads Hotel saw the value in upgrading to a responsive website. Our website designers took delight in creating an attractive website that translates across devices and fits to different screen sizes perfectly – providing easy-to-read dining information and accommodation options for all searchers.

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