Google Ads / PPC / SEO / 22.01.2020 / Karl Morris
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How a local small business is winning with Google
Small businesses globally now realise that winning (having your website show up on the home page) on Google pays dividends....Read
Goop Digital Blog
Google Ads / PPC / Social Media / 08.01.2020 / Goop Digital
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YouTube latest changes explained and what you need to do.
As of Jan 7, 2020, kids data will no longer be mined on YouTube. Today YouTube activates changes to its...Read
General / 10.12.2019 / Karl Morris
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Small business holiday shut down checklist
Small Business Christmas Holiday Shutdown checklists and 5 businesses you need to have on board before the holidays It Christmas...Read
Content Marketing / General / 29.11.2019 / Goop Digital
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Content marketing for small to medium business
What is Content Marketing? At Goop Digital we consider “content marketing” to be the creation of content across multiple digital...Read
Marketing / SEO / 19.11.2019 / Goop Digital
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Getting a link for Google My Business reviews
We cannot say enough at Goop Digital how important claiming your Google My Business listing is and then once you...Read
Google Ads / PPC / 13.11.2019 / Mish Ceh
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Optimise your Google Ads with these hidden gems and traps to look out for
“There are no traffic jams on the extra mile.” – Zig Ziglar I doubt Zig was talking about running a...Read
General / SEO / 06.11.2019 / Goop Digital
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Google’s core update BERT and its impact on small business
Google BERT rolls out with a puff The recent core update to Google’s algorithm is called BERT. BERT was met...Read
General / Google Ads / PPC / Marketing / Social Media / WordPress / 28.08.2019 / Goop Digital
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Recruitment for digital savvy staff in regional zones a challenge into 2020 and beyond
Goop Digital has been providing online marketing services to clients Australia wide for over 12 years and to this day...Read
Google Ads / PPC / Marketing / Social Media / 28.06.2019 / Goop Digital
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Why not having a remarketing strategy is hurting your business
Firstly, what is remarketing? Remarketing describes the process of targeting ads to users who have had some previous online interaction...Read
Google Ads / PPC / 12.06.2019 / Goop Digital
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Google’s new gallery ad format: how it works and why we’re excited about it
Google is making more changes to its ad formats, aimed at making ads more appealing to users, with the ultimate...Read
Google Ads / PPC / Marketing / SEO / 12.05.2019 / Goop Digital
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Mobile vs desktop audience: which is more popular? And what does it mean for your website?
According to research released last month by Search Marketing Land, it seems more people than ever are using mobile devices...Read
Google Ads / PPC / SEO / 01.02.2019 / Mish Ceh
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Increasing faith in paid clicks as Google organic CTRs decline
Mobile organic clicks have declined roughly 10% in the last two years New analysis from CEO and founder of SEOmoz...Read
General / SEO / 04.01.2019 / Goop Digital
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The question isn’t how much should a website cost? The real question is does the website work?
Good websites pay for themselves many times over The year 2019 has arrived with a nosedive in the Aussie dollar,...Read
General / Google Ads / PPC / 19.12.2018 / Karl Morris
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Goop Digital 2019 digital marketing predictions
The year 2019 will be an incredibly exciting time in the digital marketing space and I’m going out on a...Read
General / 10.12.2018 / Karl Morris
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Air Asia boosts an already booming local economy
Not unlike the mythical phoenix which arises from the ashes of its funeral pyre with renewed youth, Geelong is somewhat...Read
General / SEO / 07.12.2018 / Goop Digital
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‘What you do, where you do it’ is Geelong SEO website company’s mantra
Google’s catching up with local search focus Google is at last catching up with Goop Digital. Seriously, the search engine...Read
