General / SEO / 06.11.2019 / Goop Digital
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Google’s core update BERT and its impact on small business
Google BERT rolls out with a puff The recent core update to Google’s algorithm is called BERT. BERT was met...Read
Goop Digital Blog
General / Google Ads / PPC / Marketing / Social Media / WordPress / 28.08.2019 / Goop Digital
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Recruitment for digital savvy staff in regional zones a challenge into 2020 and beyond
Goop Digital has been providing online marketing services to clients Australia wide for over 12 years and to this day...Read
Google Ads / PPC / Marketing / Social Media / 28.06.2019 / Goop Digital
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Why not having a remarketing strategy is hurting your business
Firstly, what is remarketing? Remarketing describes the process of targeting ads to users who have had some previous online interaction...Read
Google Ads / PPC / 12.06.2019 / Goop Digital
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Google’s new gallery ad format: how it works and why we’re excited about it
Google is making more changes to its ad formats, aimed at making ads more appealing to users, with the ultimate...Read
Google Ads / PPC / Marketing / SEO / 12.05.2019 / Goop Digital
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Mobile vs desktop audience: which is more popular? And what does it mean for your website?
According to research released last month by Search Marketing Land, it seems more people than ever are using mobile devices...Read
Google Ads / PPC / SEO / 01.02.2019 / Mish Ceh
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Increasing faith in paid clicks as Google organic CTRs decline
Mobile organic clicks have declined roughly 10% in the last two years New analysis from CEO and founder of SEOmoz...Read
General / SEO / 04.01.2019 / Goop Digital
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The question isn’t how much should a website cost? The real question is does the website work?
Good websites pay for themselves many times over The year 2019 has arrived with a nosedive in the Aussie dollar,...Read
General / Google Ads / PPC / 19.12.2018 / Karl Morris
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Goop Digital 2019 digital marketing predictions
The year 2019 will be an incredibly exciting time in the digital marketing space and I’m going out on a...Read
General / 10.12.2018 / Karl Morris
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Air Asia boosts an already booming local economy
Not unlike the mythical phoenix which arises from the ashes of its funeral pyre with renewed youth, Geelong is somewhat...Read
General / SEO / 07.12.2018 / Goop Digital
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‘What you do, where you do it’ is Geelong SEO website company’s mantra
Google’s catching up with local search focus Google is at last catching up with Goop Digital. Seriously, the search engine...Read
General / 05.12.2018 / Goop Digital
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Warning from Geelong website company Goop Digital
Rogues, rascals and scoundrels – there’s no doubt the online world has all three in abundant supply. There are also...Read
General / SEO / 23.11.2018 / Goop Digital
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Why Goop Digital’s Geelong SEO team commits to Google, not Bing
“What about Bing?” It’s a query our Geelong Search Engine Optimisation team occasionally encounters when outlining Goop Digital’s Google SEO...Read
Marketing / SEO / Social Media / 19.11.2018 / Goop Digital
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Survey proves value and confirms future of websites
Search continues to reign Facebook, Instagram, Snapchat, Twitter, Pinterest… social media is taking over the world and websites and search...Read
Google Ads / PPC / Marketing / 16.11.2018 / Karl Morris
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Join the evolution from AdWords to Google Ads
Google is continually evolving and, whilst striving to provide the best outcome for users and the user experience once clicked...Read
General / Marketing / SEO / 07.11.2018 / Goop Digital
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Geelong SEO team’s positive news about Google reviews
Diplomat and activist Eleanor Roosevelt was the longest-serving First Lady of the USA and is something of a revered figure...Read
General / Google Ads / PPC / Marketing / 24.10.2018 / Karl Morris
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Google Local Services Ads are coming to Australia
What do Google Local Services Ads (LSA) mean for my business? Google Local Services Ads are a new ad format...Read
