GOOP Digital likes to consider itself somewhere around the bleeding edge of online search and our Geelong website team spends much of its time analysing and reacting to the latest algorithm tweak by search engine monolith Google. It’s no secret we’re obsessed with Google, so much so a couple of us have made the trip to its HQ in the USA where we had our eyes – and minds – wrenched open.
GOOP Digital’s Geelong and district website clients and other businesses had their own personal session with Google this week when Google strategic partner manager Fernanda Rivera provided insights into the search engine during a special Digital Marketing Lab session at the Novotel on Tuesday night.
Organised through GOOP Digital partner Titan Digital, Fernanda’s address included an explanation of Google’s mission to organise the world’s information and make it accessible, and how businesses could capitalise on the search engine’s mission.
Titan Digital’s head of strategic development John Boseley joined Fernanda on stage and also helped explain Google’s workings and how his organisation could help businesses identify gaps in their online marketing.
The GOOP Digital team was delighted to hear both Fernanda and John reinforce what we’ve been telling clients since day one – your website is not about you, it’s about your clients and making sure your site and its content are structured to provide precisely what clients want. Remember, Google wants to organise the world’s information and make it accessible. Organise your information with a website from Geelong company GOOP Digital and you’re a long way to prominence in Google for what you do, where you do it.
No doubt each of the almost 100 people at Tuesday night’s function took home their own gem of information. If you weren’t there, here’s something you missed and which might help motivate you to take your business to new levels – it’s a motivational video by American YouTube sensation Casey Neistat.
Not into motivational videos? Good! You’ll probably enjoy this. And if you don’t get something out of it, then you’re probably on the second page of Google our CEO Karl Morris often talks about.