Considering a move to a different website developer for your new website? Then make sure the developer uses your existing Google Analytics code in your new site.
Many web developers use fresh Google Analytics code when they build a new website but at GOOP Digital our Geelong website developers insist on using the client’s analytics code from their previous website, no matter who developed the site.
Why? Well, there are a few reasons but one of the main ones is so clients can track how their new website is performing compared with the old site. Using analytics code from the previous website provides proof that the new site is attracting more visitors and, among many other things, shows which pages and posts are getting the most traffic.
Using new analytics code removes all traces of past performance in Google and means clients can only track how the new site is performing from the day it went live. It’s impossible to accurately compare performance with the previous site and it’s also hard to determine whether the client has chosen wisely in their choice of web developer.
Hmmm! There’s a thought. Maybe that’s why other web developers use new code – they don’t want proof their work hasn’t delivered any more than what the client already had and might even be delivering less.
Where possible, GOOP Digital will always take the analytics code from a superseded website and insert it into the new site. As well as providing clients with solid evidence of website performance and which pages and posts are attracting the most visitors, GOOP Digital wants clients to see their investment is delivering the results they’ve paid for.
Websites are tricky things. You can have the most stunning and visually appealing site on the planet but all that beauty is wasted if nobody’s seeing it. And how do you know whether people are seeing your website? Your Google Analytics tell you how many have looked, what they’ve looked at, what device they’ve used to access the site and much, much more!
If you’re coming to GOOP Digital’s website developers in Geelong for an upgrade of your online presence, be assured we will use your existing analytics code so you can track your site’s performance and see for yourself how your new GOOP Digital site performs compared with its predecessor.
And if you’re working with a web developer who won’t use your existing analytics code, then you should be asking why. Don’t they want you to know how their work compares and are they worried you’ve just spent cash on a site that might look better than its predecessor but is still invisible in Google searches?
GOOP Digital’s commitment is to make sure your website is prominent in Google searches for what you do, where you do it, and your analytics will prove we deliver. Talk to our Geelong website development team today and find out why we want clients to know precisely how their website is performing.