Google has just rolled out its latest core algorithm update, aptly named the “October 2023 Core Update.” This is the third core update of the year. We’ll break down what this update means, its aims, and its implications for search rankings in easy-to-understand language.

What is the October 2023 Core Update?

Google’s core updates aim to improve the quality of search results by adjusting its ranking algorithms. The reason why Google does this is to stop people from “gaming” or unfairly dominating the system. The October 2023 Core Update focuses on enhancing the search experience by providing more relevant and valuable results to users.

What does this update aim to do?

The primary goal of this update is to present users with more helpful and reliable search results.
Google emphasises the importance of high-quality, relevant, and authoritative content. Factors such as page load speed, mobile-friendliness, and ease of navigation are also crucial in how Google evaluates a site’s overall quality.

Google is also targeting spam content in multiple languages, including Turkish, Vietnamese, Indonesian, Hindi, Chinese, and others. This is in response to community feedback about increased spam results in these languages.

Implications for search rankings

Frequency and impact

Google typically releases several core updates throughout the year. Each update may target different aspects of the search algorithm and can have varying effects on website rankings. Some sites may experience significant changes, while others remain unaffected.

Recovery and continuous improvement

If you’re concerned about changes in your rankings, it’s advised to review your web content for opportunities to improve its value and relevance. If you need assistance here, we can help (even if you aren’t a GOOP Digital client).

Patience is vital as Google’s systems respond to the update over the next two weeks. Continuous improvement and staying updated on Google’s guidelines are key to maintaining or improving your rankings.

Ranking factors

User experience

Factors such as page load speed, mobile-friendliness, and ease of navigation can impact how Google evaluates a site’s overall quality.

Expertise, Experience, Authority, and Trustworthiness (E-E-A-T)

Google considers these factors when ranking a website. Establishing credibility and demonstrating expertise in your field can positively influence your rankings.


The October 2023 Core Update is another step in Google’s ongoing efforts to improve the search experience. This update was released on the 4th of October and is expected to take up to 2 weeks to roll out.

While it may cause some fluctuations in rankings, the key to navigating these changes is to focus on providing high-quality, relevant content and an excellent user experience. Keep an eye on your analytics, adapt your strategies, and remember, SEO is a long-term game.

If your website experiences a drop in rankings, it’s crucial to analyse the differences and identify areas for improvement. We’d be happy to help you with this.

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