Are you looking for ways to increase your business’s online visibility and attract more customers? One effective strategy is to optimise your Google Business Profile, which can help improve your search engine rankings and drive more traffic to your website. At GOOP Digital, we’ve seen first-hand how the importance of the Google Business Profile is growing as a marketing tool for businesses. Every week we are receiving more and more enquiries on how to boost the visibility of Google Business Profiles. Here are two key actions that small to medium businesses can take to boost their Google Business Profile:
1. Add seasonal photos to your profile regularly
One easy way to enhance your Google Business Profile is by adding seasonal photos on a regular basis. Three new photographs a month are recommended. These photos can showcase your business’s products, services, and overall ambience and help attract potential customers searching for businesses like yours. We recommend adding a minimum of three seasonal photos per month to your profile to keep it fresh and engaging.
For instance, if you run a restaurant, you could add photos of your winter menu items, festive décor, or cozy indoor seating areas. You could showcase your holiday merchandise or winter fashion trends if you have a retail store. Regularly updating your photos shows potential customers that your business is active and current, which can help build trust and encourage them to visit your business.
2. Add regular updates, including special offers
Another way to boost your Google Business Profile is by adding regular updates, such as news, promotions, events, or blog posts. This feature, called Google My Business Posts, allows you to share information with your audience directly on your profile. We recommend striving to add at least one new update per week to keep your profile active and engaging.
Special offers can work extremely well in your Google Business Profile, as they can encourage potential customers to take action. For example, you could offer a discount or promotion for a limited time, a buy-one-get-one-free deal for a specific product or service, or a free gift with purchase. By adding special offers, you can entice potential customers to choose your business over your competitors.
At GOOP Digital, we’ve seen how optimizing your Google Business Profile can lead to more calls and inquiries from potential customers. Adding seasonal photos and regular updates can enhance your profile and increase your online visibility. If you need help getting started, our team of experts can assist you in creating a winning digital marketing strategy that can help take your business to the next level.
In conclusion, optimising your Google Business Profile is an effective way to attract more customers, grow your business, and boost its visibility. Adding seasonal photos and regular updates can make your profile stand out and entice potential customers to choose your business. As the importance of the Google Business Profile continues to grow as a marketing tool for businesses, now is the time to take action and optimize your profile for success.