Meta launches Meta Verified with the Instagram and Facebook logos.

Meta has introduced a new subscription called Meta Verified, allowing Instagram and Facebook users to pay for a blue tick verification or badge. The subscription will be available for testing sometime this week in Australia and New Zealand.

Subscribing to Meta Verified will cost $19.99 AUD a month when purchased on a web browser or $24.99 AUD on iOS and Android. The higher cost to subscribe on iOS and Android could be to offset the commission that Apple and Google take on in-app purchases.

According to Mark Zuckerberg, Meta’s CEO, this move will enhance security and authenticity on social media platforms.

Meta Verified will include the following:

  • A verified badge attached to your account name and page, similar to presently verified accounts, confirming your identity and that your account has been authenticated with a government ID
  • Increased protection from impersonation and proactive account monitoring for impersonators who might target people with growing online audiences
  • Improved customer service when you need it with access to a real person for common account issues
  • Posts will have increased reach and visibility
  • Accounts will have increased prominence in many areas of the platform– like search, comments, and recommendations
  • Exclusive features to express yourself in unique ways

Meta said Instagram and Facebook usernames will have to match a government-supplied ID document to be granted verification, and users will have to have a profile picture that includes their face. The company has said that this change will not affect previously verified accounts.

Should I subscribe my business to Meta Verified?

Meta Verified isn’t available for business accounts yet, but that’s part of the service’s long-term goal. It’s something that businesses should keep an eye out for and capitalise on, as it will show authenticity and trustworthiness to consumers and, as Zuckerberg claims, increase visibility and reach on social.

“As part of this vision, we are evolving the meaning of the verified badge so we can expand access to verification and more people can trust the accounts they interact with are authentic,” Meta’s news release said.

For the complete news article from Meta, go to

If you have any questions or need assistance with your social, get in touch with GOOP Digital’s social media specialists in Geelong.

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