Have you been paying attention to your Google reviews? Do you have any particularly nasty reviews that simply are not warranted? Maybe send the author of negative reviews on your Google My Business (GMB) listing a link to this article as they may think twice about their review and may even revoke it/them.

A recent court case bought against an individual for posting negative reviews on a Dentist’s GMB listing has far-reaching ramifications and highlights the power and impact of Google reviews. A local dentist in Kew Melbourne, Dr Allison Dean has been awarded $170,000 after claiming that she was defamed by a one-star review. Full court details can be found here;

Dean v Puleio [2021] VCC 848 (12 July 2021)

Dr Dean’s patient (Catherine Puleio) had several appointments in 2019 at Dr Dean’s practice. In March 2020 Ms Puleio started publishing negative Google My Business (GMB) reviews under the names ‘Cat’ and ‘Daniela’ on the GMB for Kew Periodontics and Dental Implants.

It appears the reviews conveyed negative imputations on a multitude of fronts for the care provided and offered by Dr Dean.

This is article is not a review of the court case per se, however, this case emphasises how important Google reviews can be (or damaging) to your business.

Tragically Ms Puleio told the Age “that she was worried about losing her house”

Do you need a hand looking after your businesses reviews or someone to train you how to monitor and respond professionally? Do some reviews simply need to be removed? At Goop Digital we advocate that a simple and easy to maintain part of your digital business strategy should be to focus on your Google My Business listing and your reviews.

  • monitor reviews
  • encourage positive 5-star reviews
  • respond professionally to all reviews (not just negative reviews)
  • update your GMB
    • trading hours (E.g Christmas and Easter)
    • Events / Posts
    • images/videos
    • COVID updates

If you would like to learn more about how your GMB and Google reviews can help boost and grow your business, call us now.

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