Google’s partnership with WordPress is set to boost performance, mobile experience & overall SEO for those using the world-renowned CMS
Google is constantly making its mark and shaping the nature and architecture of the world wide web. Google has now partnered with content management system (CMS) WordPress, the largest CMS in the world in terms of market share. Google is partnering with WordPress to enhance its landscape and support of the latest web technologies – notably those involved with mobile experience and page speed for users on Google Search.
This is outstanding news for GOOP Digital and our hundreds of clients who already enjoy a responsive, WordPress-built and Google-loved website. The announcement that Google loves WordPress isn’t new to us, which is why all our responsive websites are built using the WordPress CMS. You can rest assured GOOP Digital’s strategies are future-proof and we’re ahead of the game ensuring adoption of Google’s best SEO practices.
Speed, speed & more speed
For the last eight years Google has been focusing on speed and it has formally announced a speed update that will roll out in July 2018, using mobile page speed as a ranking factor in mobile search results. This seems like natural progression since the mobile-first index begun rolling out. This means that Google has started indexing the mobile version of a website and using it for ranking. GOOP Digital has suspected for a while now that page load speed is a ranking factor which is why with every website built we submit sites via Google’s Search Console using their Smartphone setting.
These Google updates are driven by data that more searches are now performed on mobile devices than desktops. We here at GOOP Digital agree that slow, poorly performing sites result in a bad user experience and therefore conversions, rankings and ultimately Google love.
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