Search Engine Optimisation, commonly referred to as ‘SEO’, is the art of having your website ranking highly in Google’s search results list. In other words – ‘having your website appear on page one of Google rank results’. As we often say at GOOP, if you want to hide a dead body, simply put it on page two of Google.
SEO has become the essence of any business website and is not something to be taken lightly. At GOOP we pride ourselves on getting our clients to rank in Google as a core element of having their website developed by GOOP. With the recent algorithm change by Google to remove non-mobile friendly sites from Google’s search results, a lot of attention has been drawn to the power of getting your website to rank on page one of Google. While many small to medium business owners know they need SEO on their website, they don’t understand how it works.
As such, many web developers tout SEO as a skill and part of their web design and building process, however if someone came to you with the claim that they can ‘improve your Google ranking’ or ‘get you on the home page of Google’, the first thing you should do is do a simple check on Google.
For example, do a Google search for the following terms:
- websites Geelong
- website developers Geelong
- web developers Geelong
The website developers who appear in the organic results – not the paid advertisements – are the ones who genuinely know what they’re doing.
If a local web development business claims that SEO is a speciality and they cannot achieve SEO of their own services then perhaps contact one of the local developers that does. A simple check via Google search can save you a lot of pain in the long run. It’s easy to lay claim to being a specialist in “improving Google rankings” or “getting you on the home page of Google”, but it’s much more difficult than it seems and requires hours and hours of research and hard work. At GOOP we spend in the vicinity of 110 hours developing even our most basic sites.
If you have any queries or would like a report on how your existing website ranks in Google for keywords relating to what you do and where you do it, please contact us and we can provide a keyword rank report that highlights how your website ranks in Google’s search results for your keywords in your appropriate geographic location.