Tulip Restaurant in Geelong opted for a responsive website design. Google Analytics shows 39.05% of users are viewing the site from a mobile device, 19% from a tablet and less than half of all users view the site from a desktop computer – just 41.95% (data retrieved September 2014).
So what is responsive website design and why would you choose it for your business’s website?
A responsive website design adapts to the screen the user is viewing. While the look and feel stays the same no matter what, the layout of the site adapts to suit the device. This means even when users view the site from their mobile phone, the most important information about your business is still displayed prominently, i.e. your phone number. There is also no need for zooming or scrolling sideways, making the experience simple and fast.
Many of our Geelong clients have opted for a responsive website design to ensure their business’s details are viewed comfortably from any device. Because of the wide use of smartphones and tablets, we believe there is merit for all businesses to opt for a responsive design. However, when consulting with our clients we take into consideration their industry and base the decision on data.
When we say data we are referring to Google Analytics, which is installed on the websites we build as standard practice. This feature allows you to track the performance of your website, including how much traffic your site is getting, where it is coming from and what devices users are viewing from.
If you want to know more about responsive website design in Geelong, please contact us. If you are an existing GOOP client your Analytics will help inform the best course of action for your website. If you are not an existing GOOP client we will consider your industry and needs and base our advice on our experience with over 600 small to medium-sized businesses Australia-wide.