Stems Flower Market in Ballarat features a responsive web design to ensure the website works on all devices, including mobile, tablet and desktop computers. Google Analytics reinforces the importance of a responsive design for this particular business with 51.36 of users viewing the website from mobile and tablet devices and just 48.65 from desktop computers (September 2014).
Stems Flower Market is just one of our clients in Ballarat that has opted for responsive web design, along with at least five other businesses in the area. It’s a smart move considering the statistics available to us.
Google’s research study “The New Multi-screen World: Understanding Cross-platform Consumer Behavior” (U.S. 2012) states:
Smartphones are the backbone of our daily media interactions. They have the highest number of user interactions per day and serve as the most common starting point for activities across multiple screens.
As the most common starting point for activities across multiple screens, the research study also states that smartphones account for 65 percent of users searching for info and 63 percent of users browsing the Internet.
Google Analytics further supports such evidence, with clients like Stems Flower Market attracting hundreds of views via mobile and tablet devices each month. Because the site adapts to the screen the user is viewing, the user can always comfortably browse the business’s products and services, with the contact information prominently displayed on every page.
We know how difficult it can be to find web developers who deliver what they promise and provide ongoing service and support. At GOOP we pride ourselves on providing the service and support small businesses deserve. Our commitment to our clients is the reason why we have over 600 small business clients Australia-wide, mostly in regional areas.