Trusted SEO services in Geelong, servicing Australia-wide
Search Engine Optimisation (SEO) is needed – if you have small business website it is an actual need. Remember, new clients don’t necessarily know your business name yet, so if the copy on your website isn’t optimised with keywords about your products and services, new clients won’t be able to find you in a Google search.
However, SEO can be done well and it can be done not-so-well. Not-so-well-done is actually worse than not at all, because just like a customs officer at a major airport, Google has already identified you and doesn’t like what’s in your baggage.
This makes it difficult to return with the same name and the baggage certainly has to go, or at least be repacked.
It’s the same principle with your website, if Google has found your domain name to be housing dodgy SEO you can be banished to never-never land (page six and beyond). In some cases, repacking your keywords and blogging on your site will help boost you back up the rankings. However, in more severe cases you may need to rebuild your website on a new domain name and start again.
Bad SEO is dangerous and if Google allows one not-so-well-done site to slip through the ranks, it sets a precedent for bad practice. If bad practice is allowed and even favoured, then why have rules, or algorithms? Why even bother searching for what you want because it will all just become a keyword-stuffed mess. That’s exactly what Google doesn’t want – because their aim is to provide you with the most relevant search results, not the dodgiest.
So, how do you choose an SEO company that produces real results that last by enduring Google’s algorithmic changes (aimed at rewarding the good and genuine)?
It really pays to do your research when you choose a web developer – it will save you a whole lot of heartache, time and money.
Once you’ve got a list of companies providing website design, development and SEO in your area, take a look at their portfolio on their website and if they don’t have a portfolio, don’t go there.
Look at their clients and the websites they have built for them, do you like the look and feel of their websites? Do they give you a good impression of the businesses?
In terms of SEO, check how they rank in Google. To do this, look at the core of what the business does and where they are based – i.e. business coach, based in Geelong. In which case you could search “business coach Geelong”. The first page is ideal, the second and third pages are still acceptable (especially in really competitive industries and large towns.).
Page one GOOP client:
Do this for a couple of the businesses and see how they are performing. Then, the ultimate test, how does the web developer itself stack up?
If the company is not practicing what it preaches, that’s a very bad sign.
Search terms such as “website design Geelong” and “web developers Geelong” and the result should be favourable – page one or two at the furthest.
Things have changed – while laborious SEO used to get results, not so anymore.
Read the copy on the web developer’s site and if it sounds awkward and repetitive, it’s probably SEO stuffed and not genuine. Yes, websites are written so they can be found in Google, but before that they should contain sincere information about the business itself. If you write naturally about the core of what a business does, the keywords should organically flow and fit into the copy anyway.
We aim to promote the essence of your business, strategically adding keywords as a secondary focus.
If you’ve been a target of bad SEO, give us a call. We are based in Geelong providing small businesses with websites that work Australia-wide.