Not all websites are created equal. If your website isn’t strategically targeted to your audience, then it’s probably not working to its greatest potential for your business.
A website that works (i.e. ranks highly in Google, gets your phone ringing, gets people shopping for your products online etc.) targets keywords, SEO copy and Meta data.
A website without those three things is really just like a fancy document that you’ve put online! It might be well written and it might even look fantastic, but really, you’ve just thrown a needle into the worlds largest a haystack.
There are millions of websites on the Internet (actually it’s more like a billion of them), so how are your potential new clients meant to find your website simply by the fact that it’s there? They won’t.
Here’s why every GOOP website strategically targets keywords, SEO copy and Meta data…
Keywords
Keywords are highly searched terms and when coupled with a geographic location, helps Internet users pinpoint a product or service closest to them – i.e. “Civil engineers in Geelong”.
We conduct research to compile a list of strategic keywords to be used on your website to help you rank on Google for what you want to be found for. Although many of the keywords for your website will be common sense – reflecting your products and services – we always use a program to nut out the most searched words from the list. This means your final keyword list is backed by data and we know people are searching for your products or services using these specific terms.
Remember that Google indexes your websites pages based on what people are searching for, so in order to be found your website must include these highly searched terms.
SEO Copy
SEO copy is the content on your websites pages – i.e. what is written on your services page to describe the services you provide.
Thanks to Google’s Hummingbird algorithm, the most important thing when writing a website is making sure the content is genuine, relevant, unique and reflects the essence of the business.
Yes, keywords must be included in the copy on your site – but they should not be the absolute focus.
Our copywriters are trained in SEO and understand how to write compelling content so that your website also ranks on Google. We focus on content that reflects the topic which is about the keywords and we add them as a secondary focus.
Meta Data
What is Meta data? The Meta data is the descriptions we use behind the scenes of your website for SEO, they are also the descriptions that show up in search engine results (see example below). We adhere to the strict formulas levied by Google and use your keyword list to strategically optimise each of your pages.
Even though this data is not visible on your website it is imperative to your website ranking well and will show up in Google’s search results. Every GOOP website has purposefully written Meta data on every single page.
If your website does not target these three essentials, give us a call: (03) 5222 4220.