What are the ingredients of a GOOP small business website?

You know those takeaway ads where the burger looks perfect (fresh bun, crisp lettuce and just the right amount of mayo…)? Tantalised, you go and buy one but it turns out to be a slopped together mess. That’s just not satisfying!

Think of your website like a burger. The best burgers are made using fresh ingredients and are put together with love. A bad burger is stale and doesn’t deliver on its promise of mouth-watering satisfaction.

At GOOP we use only the finest ingredients put together by our locally sourced staff to build a website that looks great and works!

Everything we do is researched, planned and implemented with attention to detail. Here are the layers that make up your GOOP website:

Research

Our process starts with some serious research. We ask who your competitors are and take a look at their websites. Then we look at websites of businesses in the same industry who rank highly on Google.

We look at other websites in your industry (that may not necessarily rank well) with good menus, layouts and overall designs.

We conduct structured research on design, content and keywords for every business, every time, so we can bring together the best design ideas with the highest ranking keywords.

Strategic planning

This is where we determine the structure of your website – the sitemap. Using information about your products and services, we plan the order of the pages, sub-menu pages and news categories for your website. We decide which keywords will be page-specific and which ones will be used overall. This is the basic skeleton of your website which will be fleshed out with the design and content. This is an important step in making sure we optimise individual pages for relevant Google searches.

SEO

We make sure we use the most searched keywords relevant to your products and services and combine these with your main geographic location. This factual data is based on our proven reporting processes.

We optimise individual pages by adding specific keywords to the Meta data and content on every single page. We also use the identified keywords throughout the copy on your site and link them where relevant.

Copywriting

Our copywriters are trained in SEO and understand how to add and write new content so that your website ranks on Google. We keep up with the latest Google algorithm changes that affect how we write our sites. One of the most important things when writing a website is making sure the content is genuine, relevant and unique.

Design

While we always incorporate certain elements for functionality (such as your phone number on every page), every design is unique. Our designers use your business logo as well as any collateral or promotional material to design a website that reflects the look and feel of your brand.

Development

Our web developers take all the ingredients and put them together with love. They take the design concept and bring it to life using technical skill and precision. We keep up with the latest and greatest CMS versions and other technological advancements which allows us to offer responsive web design (and who knows what in the future!).

Each website is custom built so that it is Google-friendly, user-friendly and remains true to the design concept. Our web developers will also submit your site to Google so that it is ready to be indexed, searched and found!

Google Analytics

Google Analytics is added to every GOOP website as standard practice. This tool is essential in monitoring your website. You can track which pages people are landing on, how long they are staying for, what devices people use to view your site and much more.

This kind of data can be used to make improvements to your website. For example, if you have a high percentage of mobile and tablet device users viewing your site, you should consider a responsive design so your users get the most out of your site.

Support

We offer training and support so that you can manage your website and its content. We want you to take ownership of your website and have the knowledge and understanding to keep it up-to-date. With your GOOP website you get support after your site is built and instructional documents for Google Analytics, CMS editing and tips for updating your news.

For confident web users, we can support you to take it to the next level.

Please contact us for website enquiries. We are based in Geelong, servicing Australia-wide for small business websites.

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