Driving Facebook traffic to your website
We love Facebook, but we love websites more. Why? Because a website is your asset and you own it. You do not own your Facebook page.
It makes sense then to try to drive your Facebook traffic to your website, not the other way around.
One really simple way to drive Facebook traffic to your website is to post a link to a blog post you have written or post a link to a product or services page on your website. The topics should all tie in with your overall marketing plan and be relevant to your audience (remember the principles of content marketing)!