Social media has exploded in popularity and is no longer the domain of 16 – 24 year olds taking photos of themselves on a Saturday night out with their friends. US President Obama is at the forefront of social media with his successful challenge and ultimately winning not only the democratic nomination but also winning the presidential election in 2008 in the United States of America. Women aged 55 – 65 are the fastest growing demographic on Facebook. If Facebook was a country it would be third largest in population. The explosion in GPS tracking data via iPhones, Blackberry and android mobile phones mean applications such as foursquare are only just starting to hit their straps. But what does this mean for small business?
Small business needs to get a handle on social media. It’s essential moving forward.