Power Friending: Demystifying Social Media to Grow Your Business

Published by Penguin Group (USA)
2010.

Amber Mac is a strategist, speaker, author and journalist with extensive online experience. As co-founder of agency MGImedia.ca her team has managed social media initiatives for Tony Robbins, Canada Goose, Rogers, the American Dental Association amongst others. As a new media journalist, she currently hosts net@night with tech guru Leo Laporte.

A recent webinar by Amber on social media cemented my beliefs about the following:

  • blogs and social media posts are essential in today’s online market
  • be engaging when you write your blog
  • blogs allow us to build credibility and awareness
  • your website is your asset, blog regularly to increase your content
  • add ‘how to’ content for your product, blogs are a great way to educate and entertain your customers
  • most of our website content remains relatively static, consumers will look at your blog for your most up to date content
  • it must be objective focused, don’t blog just because your competitors are. Stick to your objectives and ensure your business keeps its authenticity
  • don’t measure your social media for an immediate ROI, but rather as an ROE (return on engagement) – it should increase your businesses awareness/branding and thus, long term increase your sales.

My copy is yet to arrive in the post, I will keep you posted!

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