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  • info@goop.com.au
  • Studio 2, 2-6 Rutland Street, Newtown, Geelong


Google updates, artwork and an office warming

June 30 2015  |  Courtney Buchanan

What’s happening An important Google update is coming Google is gearing up to mess with all of us in August. Unverified and inactive Google My Business listings (commonly referred to as Google maps) will be removed from Google altogether in a bid to tidy up duplicate and out-of-date listings. We have already started helping clients…

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SEO copywriting service in Geelong

June 30 2015  |  Amanda Ferry

Blog content: something is NOT better than nothing. This month we’ve been talking about blog content – who should write the blog posts on your small business website? And is your current blog content a waste of time? And if you’re not blogging on your website, you should be. It’s simply not enough to have…

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WordPress WordCamp in Brisbane

June 1 2015  |  Courtney Buchanan

Our senior WordPress web developer was in Brisbane over the weekend, attending sessions at Brisbane’s WordCamp. WordCamp is a not-for-profit event run by volunteers who are passionate about all things related to WordPress website development. From sessions on SEO and design, to plugins and audience behaviour… a wide and wonderful variety of topics were on…

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Video production, new sites and WordPress plugins

May 28 2015  |  Courtney Buchanan

What’s happening? What’s not happening! We’re thrilled to be working with Adam from The Tribe to develop a set of educational videos for our clients. We get SEO, but we also get that most people don’t! Small business owners are good at what they do, it’s their passion and livelihood after all. And we’re good…

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Would your small business website pass our SEO test?

May 28 2015  |  Karl Morris

Geelong SEO web development, making your business prominent in Google for what you do, where you do it SEO stands for Search Engine Optimisation and at GOOP, it’s a core element of what we do! SEO means optimising your web presence – namely, your website – by making it more attractive to search engines – namely, Google!…

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Mark Latham unleashes on small business – Channel 7 Sunrise budget review

May 15 2015  |  Karl Morris

“The truth in Australia today is, if you can’t set up a small business and make a dollar, there is something wrong with you…” Mark Latham recently stated in a live-to-air broadcast whilst talking with David Koch and Jeff Kennett on Channel 7’s Sunrise program in relation to the 2015 federal budget. He then went…

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Reviews a ranking factor for restaurants and accommodation

May 15 2015  |  Courtney Buchanan

Things are never dull in the GOOP office. Just running a keyword rank report for a client – a routine activity – and what do we discover? A new way of ranking restaurants and accommodation in Google’s search results. And the change appears to be on mobile, tablet and desktop devices, which makes sense in…

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GOOP attends Internet marketing seminar in Melbourne

May 7 2015  |  Courtney Buchanan

With keynote speaker Wes Finley, Coca-Cola’s Global Digital Operations Lead and Social Connections expert. As an Internet marketing specialist in Geelong, we keep up with what’s happening in the world of online. We follow social media trends, new platforms, strategies and techniques to boost engagement with your audience. This morning we attended a Melbourne breakfast which…

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Responsive websites meet Google’s April 21 deadline

May 1 2015  |  Amanda Ferry

In case you missed it, Google made a major change to its mobile search results on April 21. It was no secret, with Google openly advising of the change in the months prior to allow business owners time to get their website up to standard by making it responsive. The change was also widely publicised…

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Warrnambool websites and trips to Timboon

May 1 2015  |  Courtney Buchanan

What’s happening? As a regional provider of websites, we pride ourselves on our ability to jump in the car, hit the road and meet with new and existing clients. Karl and Courtney recently visited Warrnambool on a sunny autumn day for a couple of meetings discussing websites and online marketing. Next week we’re off to…

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