• 03 5222 4220
  • info@goop.com.au
  • 3/228 Pakington Street, Geelong

GOOP Blog

It’s time for an online review!

January 14 2015  |  Amanda Ferry

The New Year is here and no matter how you brought in 2015, if you’re a small business owner what matters is how you bring your business into the New Year. The best way to determine a course of action is to complete an online marketing review – sounds daunting but it’s quite simple. We’ve…

Read more

Your web developer is visiting you in Perth!

January 14 2015  |  Courtney Buchanan

What’s happening? As always, there’s plenty happening at GOOP. Next month the big bosses Karl and Amanda are flying over to Perth to catch up with our clients over there about their websites and online marketing plans. We’ve recently had a couple more sites go live for Perth-based businesses and part of our web development…

Read more

Responsive websites featuring infinite looping videos

December 1 2014  |  Amanda Ferry

Responsive web design is now the standard. And while you would expect our website to be responsive (it is), it’s not just an industry standard for those providing web-based services. When you visit the website of a local restaurant, you expect to be able to view the menu on your phone. And if you’re already…

Read more

What makes a good home page web design?

November 28 2014  |  Amanda Ferry

As web designers in Geelong, we focus on designs that help make your phone ring. It’s all part of our strategy to build you a website that works. That strategy begins with a number of things, including site planning and structure and quality SEO copywriting. Without SEO copy, your site won’t be found by new…

Read more

Are you sending effective email marketing campaigns?

November 28 2014  |  Courtney Buchanan

Email marketing is a powerful form of marketing, and in our opinion, is something all businesses can implement into their online marketing strategies. With wonderful online programs such as MailChimp, which allow you to send bulk email to your database of customers, it’s something which is easily accessible by small business owners. You don’t have…

Read more

GOOP features in episode 4 of SME TV in Geelong

November 27 2014  |  Courtney Buchanan

Talking all things online: the five core things you need to do for an effective online presence If you follow us on social media, chances are you’ve heard about SME TV. SME TV is hosted by The Web Celeb – Kylie Bartlett – and provides education and inspiration for small to medium-sized businesses about online…

Read more

Tips for sending effective email marketing campaigns

November 27 2014  |  Amanda Ferry

Inform your customers, send eNewsletters! At GOOP, we believe there are five core components of any good online marketing strategy, and eNewsletters is one of them. As an online marketing authority in Geelong, we help our clients get their priorities right for an effective online presence. Priority one is to get your website working as…

Read more

Content is king, Geelong

November 5 2014  |  Bruce Lawson

If you have no idea what we mean by “content” or “king” or why one is the other, we’re about to tell you. When we say “content” we are referring to text content written by you or an experienced online SEO copywriter to market your business’s products and services online. When we say “king” we mean…

Read more

Are you using blog authorship?

October 27 2014  |  Courtney Buchanan

Operations/Marketing Manager, Amanda Ferry’s Google+ profile with blog authorship contributor links This month on social media and the GOOP blog, we’ve been focusing on what blog authorship is and how it benefits your website. Blog authorship is a Google feature and is available to GOOP clients who have a Google+ profile and WordPress website. Recognising…

Read more

How blog authorship benefits your website

October 27 2014  |  Karl Morris

If you don’t know what blog authorship is, let alone use it, you’re not alone! We have a handful of clients who are using blog authorship on their WordPress websites. The feature helps prolific small business bloggers take their blogging efforts to the next level by building valuable SEO back-links to their website. SEO means…

Read more