• 03 5222 4220
  • info@goop.com.au
  • 3/228 Pakington Street, Geelong West


Content is king, Geelong

November 5 2014  |  Bruce Lawson

If you have no idea what we mean by “content” or “king” or why one is the other, we’re about to tell you. When we say “content” we are referring to text content written by you or an experienced online SEO copywriter to market your business’s products and services online. When we say “king” we mean…

Read more

Are you using blog authorship?

October 27 2014  |  Courtney Buchanan

Operations/Marketing Manager, Amanda Ferry’s Google+ profile with blog authorship contributor links This month on social media and the GOOP blog, we’ve been focusing on what blog authorship is and how it benefits your website. Blog authorship is a Google feature and is available to GOOP clients who have a Google+ profile and WordPress website. Recognising…

Read more

How blog authorship benefits your website

October 27 2014  |  Karl Morris

If you don’t know what blog authorship is, let alone use it, you’re not alone! We have a handful of clients who are using blog authorship on their WordPress websites. The feature helps prolific small business bloggers take their blogging efforts to the next level by building valuable SEO back-links to their website. SEO means…

Read more

Are you checking your website’s Google Analytics data?

September 29 2014  |  Courtney Buchanan

Throughout September we have been posting tips on our Facebook Page about how to use Google Analytics data to improve the performance of your website. Google Analytics is added to GOOP websites as standard practice and we encourage all our clients to check their website’s analytics and use the data to develop an online marketing…

Read more

How to use Google Analytics data to improve the performance of your website

September 25 2014  |  Karl Morris

Make informed decisions about your business’s Internet marketing plans Everyday GOOPers get out of bed and bounce to work because we are passionate about small business Internet marketing. As small business web developers, making your phone ring with smart marketing strategies and proven keyword reporting is what we’re all about. The most important part of…

Read more

Small business blogs

September 11 2014  |  Amanda Ferry

Who should write your business’s blog posts? Websites built by GOOP have a blogging function installed as standard practice. Why? Because blogging on your website is the most effective way to market your products and services online and boost your website’s organic – unpaid – visibility in Google’s search results. We believe once you have…

Read more

Responsive web design for Ballarat businesses

September 11 2014  |  Courtney Buchanan

Stems Flower Market in Ballarat features a responsive web design to ensure the website works on all devices, including mobile, tablet and desktop computers. Google Analytics reinforces the importance of a responsive design for this particular business with 51.36 of users viewing the website from mobile and tablet devices and just 48.65 from desktop computers (September 2014)….

Read more

Responsive website design the clear choice for Geelong businesses

September 5 2014  |  Courtney Buchanan

Tulip Restaurant in Geelong opted for a responsive website design. Google Analytics shows 39.05% of users are viewing the site from a mobile device, 19% from a tablet and less than half of all users view the site from a desktop computer – just 41.95% (data retrieved September 2014). So what is responsive website design and…

Read more

Leading provider of websites in Horsham

September 5 2014  |  Amanda Ferry

Online marketing provides an opportunity for businesses operating in regional Victoria, and across the country, to break free from the constraints of traditional Yellow Pages advertising. The priority of any good online marketing strategy should be a website. A website is your asset and you own it, whereas you don’t own social media profiles –…

Read more

Are you blogging on your small business website?

August 29 2014  |  Amanda Ferry

Blogging on your website is one of the most effective things you can do to market your small to medium-sized business online and increase your website’s visibility in Google’s search results. With that in mind… Are you blogging on your website? You must be doing it in order to gain the benefits! We add a…

Read more