SEO (Search Engine Optimisation) is split into two groups – one page and off page. These elements work together to create a high ranking and successful website.
What are on and off page SEO I hear you ask?
On page SEO – This is where elements of the text in your website are altered. This increases page ranking by enabling search engines to understand your page more easily.
Positives:
- More control over changes and website success
- You can edit at any time
- Internal website information is used
- Boosts your domain authority / search page ranking score
Negatives:
- Can be affected by page speed – make sure your images are the correct size to prevent this!
Achieve by updating the following:
- Meta data
- Headings
- URL structure
- Use links back within your own website
Off page SEO – This is where external elements come into play to assist increasing your website’s ranking and a search engine’s ability to read your website.
Positives:
- Boosts your domain authority / search page ranking score
- Reflects external recognition and awareness
Negatives:
- You have less control over the success
- Time consuming
Achieve this by the following:
- Use external links from and to your website
- Social media posts link to your website
- Guest blogging
- Setting up external emails
Together, they create a strong and powerful website which has a high possibility of ranking well!
If you feel your website is lacking in either or both on page and off page SEO, give GOOP Digital a call.