Blogging tips from our SEO copywriters in Geelong
Blogging. Never has a word struck fear of the unknown into the hearts of so many people since Donald Trump’s infamous “covfefe” tweet.
To this day, no one quite knows what he meant (although the internet had a field day trying to work it out). But unlike Trump, the GOOP Digital team of SEO copywriters is here to make blogging easy.
As a resident SEO copywriter, I’ve seen the standard emotions play out on countless faces when I mention the word “blogging” during client training sessions.
- First the eyes widen and the mouth drops open.
- Then the eyebrows go up.
- And finally the eyes glaze over and I know I’ve lost them.
Watching the horrified expressions cross people’s faces, I hurry to reassure them that blogging is not the big, bad, scary monster it’s made out to be – far from it actually!
Do I have to blog on my website?
When done the right way, blogging is a business’s best friend.
Why?
Google rewards websites that make an effort to stay up to date and offer searchers new, relevant content.
To Google, the all-powerful search overlord, blogging is a delicious morsel of fresh, juicy content that gives your website prominence a boost in Google search results.
Adding just one blog to your website each month helps put your website in front of the right people at the right time.
If you want your business to get found for what you do, where you do it – blogging is a fast, effective and FREE marketing tool.
But don’t panic – you don’t have to write the next Harry Potter or brilliant manifesto to get noticed. You simply need to provide content that users, customers or clients find valuable.
What should I blog about?
There’s a famous quote that says to “write what you know” – and who knows more about your business than you do?
You don’t have to be a writer to blog. You don’t even have to be particularly good with words.
You just need to use the right words that resonate with your audience.
In fact, when it comes to blogging, our SEO copywriters will tell you that simple is always better.
You want a blog that’s easy to read and has instant impact – prompting people to pick up that phone and call you, put something in their online cart or fill out your website contact form.
But I’ve got no idea how to write a blog… help!
The great thing about blogging is flexibility.
It can be as formal or informal as you like, and written in a huge range of styles.
Question and answer formats often work well, and there are numerous studies showing the effectiveness of displaying information in dot-point form or numbered lists.
Think about what your customers – current and potential – are looking for and give it to them in a simple, easy to read way.
If you’re still having flashbacks to the horror of writing essays at school, start with a topic you know a lot about. Once you start writing, the words will start to flow and before you know it, you’ll have written your first blog.
I’ve written my blog, now what?
If you’re not sure whether you’re on the right track, send it over to our friendly SEO copywriters. We can give you some tips and pointers before we release your blog out into the world to begin its work for you.
And if you get stuck, or feel like you just can’t find the right words – our SEO copywriters are happy to blog on your behalf.
Just contact us to find out how we can get your website found for what you do, where you do it.