In the social media world, you can buy Instagram followers to make your account look more successful and popular than it really is. For some, it’s just an ego boost, for others it’s an attempt to boost credibility! Whatever the reason, buying social media followers is misleading and, let’s be frank, dishonest.
While a large number of followers might look impressive and buying popularity might sound like a good idea in theory, is it really beneficial for your business and your hip pocket?
Here are a few things to think about when considering buying followers on Instagram.
- Instagram hates fake accounts: When purchasing followers, you are really buying fake accounts to engage with your Instagram account. As soon as Instagram clicks onto (pun intended) the fake accounts, the accounts are automatically deleted and your number of followers reduced dramatically. Your genuine followers will wonder what’s happened.
- Your account engagement statistics will be out of whack: You might have 200,000 followers but are getting only 150 likes per post. You want your followers to be genuine so they can give you an idea on what posts are popular. With fake followers you will have an inaccurate gauge of your post success and what your audience finds amusing or interesting.
- Your reputation: With a following of 70,000, you should expect to see about 1400 likes. The general rule according to business.com is that two percent of followers generally like a post. An account with 70,000 followers and 120 likes looks ridiculous and gives it away almost immediately that the account is jam-packed with bought followers!
- Post views: The ratio of followers versus likes/activity will throw out Instagram’s algorithm, making your posts less likely to pop up in your genuine follower’s feed!
At GOOP Digital, we like to keep things clean and true and traffic to our accounts and/or websites organic. This approach ensures you have a true understanding of the success of your business, what is working, what isn’t working and your audience’s demographics.
Talk to the Geelong social media management experts at GOOP Digital. We’ll set you on the right path.