The benefits of working with web designers in Geelong

27.11.2015

Too much of a good thing often results in bad consequences – a common example that springs to mind is the zombie-like food coma state one enters after consuming too much of their favourite food – and favourite drink for that matter! The same thing happens with choice. When we’re presented with too many options, we almost go into a state of paralysis, and are incapable of actually making a decision. At GOOP, we rely on our web designers to guide us in the right direction.

Our in-house web designers are like wizards, with a flick of their wand – or a click of their mouse – they simplify the mind-boggling options and choices in front of us. They know the ins and outs not only of the web design industry, but of what works and what doesn’t when it comes to usability and Google-friendliness. From responsive design to user experience, header and footer design to scrolling sites, our team stays up to date with the latest trends, as well as the tried-and-true concepts.

WordPress is a fantastic website platform, used widely throughout the world and renowned for its simplicity. However, it can be a minefield when trying to navigate without the intricate knowledge of an experienced web designer. On the surface, WordPress sells easy and customisable websites, ideal for everyone from stay-at-home-bloggers to large multinational websites. However, it takes an expert to fully understand the power and capabilities of the platform, and put it to maximum, efficient use. That’s where our Geelong web designers come in.

WordPress offers free and premium themes. There are pros and cons to both types, but the biggest issue is both are susceptible to coding and security issues that can be violated by hackers. Plus these themes are available to anyone and everyone, meaning many websites have a similar look and feel about them. The best way to ensure your website is protected, and make it stand out from the crowd, is to use a professional web designer.

At GOOP, we do not use templated themes – our in-house web designers custom-design every website. The benefits of working with experts who are capable of producing something original include:

  • A website that’s on-brand, built around your logo and existing collateral
  • A website that’s completely unique – no other business will be able to install your website’s ‘theme’ because it’s custom, and unavailable to the masses
  • A website that works within Google’s guidelines – true web designers get Google. Some people think Google only cares about words and SEO, but design 100 per cent contributes to SEO and how your site ranks in Google’s search results.

Our web designers will craft something that is quick to load, easy to navigate and works on all devices. Once the structure and aesthetic is correct, we’ll ensure the content and technical infrastructure is up-to-scratch, for a slick, Google-friendly package that promotes your unique business.

To find out more about how our web designers in Geelong deliver websites with a difference, please contact us.