There’s a reason Google is called a ‘search engine’ – people are generally there for a purpose. Think about your own habits. Usually, you hit up Google when you want to find out information about something. Information means words, whether a definition for something or a summary of a recent news item.
Google’s mission is to “organise the world’s information and make it universally accessible and useful”.
Both Google and the general public derive meaning and understanding of things through words. If you want a picture, you’ll click on the Images option when you search. Recently we’ve noticed a few people expressing concern about having too much content on their websites – but we stress to all our clients that Google is a text-based search engine. In order to crawl your website and decide where it should rank, Google needs text content – words.
At GOOP, we help businesses strike the balance between useful user-friendly and Google-friendly text content, and stunning visual design to make their website stand out from the crowd.
What’s happening
Karl attended the Pivot Summit 2015 as a member of ICT Geelong. The Summit brought together international and Australian thought-leadership to discuss the future of digital in business. The impressive speaker line-up featured Robert ‘Scobleizer’ Scoble, a leading technology and innovation blogger on the cutting-edge of digital transformation, and ANZ’s Global Head of Cyber Security, Adam Cartwright, who came out as John Snow – holding the last line of defence from the evil hackers. Between the excitement of Robert and scariness of Adam, it was a great networking event for Geelong.
One of our web designers is completing a User Experience (UX) course, which looks at achieving the highest level of enjoyment when users interact with a website. UX focuses on usability, user-friendliness, accessibility and ease-of-use.
The ‘Don’t Make Me Think: A Common Sense Approach to Web Usability’ book is doing the rounds at the GOOP office too. As a team we are all dedicated to keeping up with what’s happening online to deliver the best products and results.
Featured sites
New website – Tox Bar
Coming into summer, it’s the perfect time to overhaul and rejuvenate your body. Geelong’s Tox Bar offers professional medical-grade cosmetic and aesthetic procedures administered by doctors, registered nurses, beauticians and dermal therapists. Your skin will be back to glowing so you look and feel amazing, inside and out.
As a new business, Tox Bar came to GOOP for a visually stunning, responsive website, to make their services easily accessible from any device and location. The site also offers an online shopping cart, so you can stock up on your best beauty buys from the comfort of your own home!
Upgraded website – Bendigo Tyres
Bendigo Tyre Centre is the local leading vehicle specialist, ideal for everyone from the motorsports enthusiast through to families needing a regular car mechanic. Professional workshop services keep your car in optimum condition, increasing your vehicle running life and ensuring your safety on the road at all times. Rally drivers can also come to the expert team for a full fit-out, or search the online catalogue for a range of high-quality racewear products. We upgraded their old site for a fresh appeal, showcasing the full range of specialty services available so people can easily navigate the site on the go.
Client benefits
It’s been an exciting few months for the GOOP team. We’ve been busy hiring new staff members and developing our growing team to create fresh, new ideas for all things digital marketing.
If you’ve got questions about how we do online marketing differently – please contact our friendly in-house staff.