Google Analytics for a small business in Geelong, Hobart and beyond

Google Analytics for a small business is no longer a luxury — it’s a necessity. Whether you’re a builder in Geelong, an electrician in Hobart, or a small business owner anywhere in Australia, understanding how people interact with your website is critical. Google Analytics 4 (GA4) is the tool that makes this possible.

At GOOP Digital, we help small businesses get set up with GA4 properly. And more importantly, we give you a top-line explanation of how it works and what you need to know to track results. No fluff. No jargon. Just clear insights you can act on.

Why small businesses need Google Analytics

When your marketing dollars are on the line, you need to know what’s working and what’s not. Google Analytics 4 gives you real-time data on your website’s performance. But it goes beyond simple page views. With GA4, you can track:

• Landing pages: What pages do people land on first?
• All pages visited: What path do visitors take through your site?
• Device usage: Are users mostly on mobile or desktop?
• Acquisition: Are they coming from Google, social media, or direct visits?

Understanding these key areas helps small businesses make smarter marketing decisions. For example, if most users land on your “Services” page from Google Search on mobile, you know where to focus your efforts and how to optimise that experience.

Making SEO measurable with GA4

At GOOP Digital, we specialise in local SEO. That means helping your business show up on Google for what you do and where you do it. But showing up is only half the battle. You also need to measure what happens next.

GA4 gives you the ability to:

• Track your rankings impact with local SEO tracking
• Understand how many visitors actually engage with your content
• Measure the ROI of online marketing for tradies and small business owners

With the right setup, you can link Google Analytics to Google Search Console and see which keywords are bringing people to your site. You can even create reports that show how different campaigns perform.

Why does the correct setup matter?

Incorrect setup is a common problem. Without the right tracking, your data is either missing or misleading. GOOP Digital ensures your GA4 setup is tailored to your business. We also show you a handful of places you should check regularly to stay informed.

This includes your:

• Landing page performance
• All pages visited
• Device breakdown
• Traffic sources

You don’t need to be a data analyst. You need someone who explains it clearly and ensures the tools work properly.

We make digital marketing accountable

GOOP Digital grew out of frustration with overpriced, underperforming digital services. We believe digital marketing should be objective and accountable. That’s why we integrate tools like GA4 into every online strategy.

If you’re a small business in Geelong, Hobart or anywhere in regional Australia, and you’re tired of guesswork, it’s time to make the switch. Know what’s happening on your site. See where your leads are coming from. Make informed decisions.

Ready to get started?

We set up Google Analytics for small businesses, explain how it works, and make sure it tracks what matters. If you’re ready to understand your digital performance, contact GOOP Digital today finally.