If you’re a tradie, builder, plumber, or any small to medium business owner in Australia, “Simple SEO” might sound like a foreign language. But here’s the thing: it’s not just tech talk. It’s how your future customers find you on Google. And it doesn’t need to be complicated.
At GOOP Digital, with offices in Geelong and Hobart, we help businesses like yours cut through the noise with honest, accountable digital marketing. In this blog, we break down onsite SEO, the foundation of any good local SEO strategy, and how you can use tools like blogging and project pages to show up on Google for what you do and where you do it.
What is onsite SEO (and why should you care)?
On-site SEO is everything you can do on your website to improve its visibility on search engines. Think of it like giving Google a cheat sheet that tells it exactly what your business is about. This includes your headlines, meta descriptions, image tags, internal linking, and, most importantly, your content.
Offsite SEO (like backlinks and citations) plays a role, but if your website isn’t clear, useful, and keyword-rich, then all the links in the world won’t help. That’s why onsite SEO should be your starting point.
Blogging for SEO: why it works
Blogging is one of the easiest and most effective ways to boost onsite SEO. A well-written blog post using local SEO keywords can:
- Answer your customers’ questions
- Target search terms people are typing into Google
- Keep your website fresh and active
Each blog post becomes another entry point into your website. For tradies and professionals, writing about common jobs, recent projects, or industry tips using your town or suburb name (e.g. “bathroom renovations in Ballarat”) is a smart SEO content strategy.
And no, you don’t have to be a writer. That’s what we’re here for. GOOP Digital’s content marketing team crafts blog posts that are written for humans and optimised for search engines.
Project pages: your unsung SEO heroes
Project pages are another powerful tool in your onsite SEO toolkit. These are pages dedicated to specific jobs you’ve completed. Think of them as mini case studies. They:
- Show proof of your work
- Use location-specific keywords
- Help Google understand the type of work you do
For example, a project page titled “Kitchen renovation in Geelong” with before-and-after photos, a client quote, and a brief description of the work done can perform incredibly well in local search results.
The secret sauce: consistency and location
Google loves fresh content and clear geography. That means:
- Posting regularly—at least once a month
- Mentioning your service area in your blogs and project pages
- Using a consistent structure and keywords
Don’t be afraid to show off your wins. Every job you complete is a chance to climb higher in the search rankings.
Don’t fear AI—use it wisely
AI is a tool, not a threat. Used properly, it can help generate content ideas, speed up the writing process, and improve SEO performance. GOOP Digital can even build a custom GPT to streamline your content strategy. A custom GPT is an absolute game-changer. Talk to us about providing content marketing as a service or developing a custom GPT for you.
But remember—real results come from human expertise. Make sure your provider can show you blogs that have actually worked for real clients. We can.
Let’s get your business found
Whether you’re in Geelong, Hobart, or anywhere else across Australia, GOOP Digital is here to help small businesses like yours grow through smart, local SEO. From blog writing and project pages to AI-powered tools, we make marketing accountable.
Talk to us today about how to get your business showing up on Google where it matters most.