If you’re a small business owner, you’ve probably heard about Search Engine Optimisation (SEO). But what about local SEO? It’s the key to showing up on Google when someone nearby searches for what you do — whether that’s “plumber near me” or “best coffee shop in [suburb]”.
So, what exactly is local SEO, and how can it help your business grow? Let’s break it down.
What is local SEO?
Local SEO is all about making sure your business appears in local search results on Google. It helps connect you with people in your area who are actively searching for your product or service. This includes appearing in Google Maps results, the local “3-pack” (those top three listings that show under the map), and organic search results.
It is showing up in Google for what you do and where you do it.
It’s different from regular SEO, which focuses more broadly on national or global visibility. Local SEO is all about location and relevance — making sure you show up when someone nearby is looking.
Why does local SEO matter?
People use Google to find everything — including local businesses. In fact, studies show that a huge percentage of mobile searches are location-based and often lead to a visit or purchase within a day. If your business isn’t showing up when people in your area are searching, you’re missing out on potential customers.
How to get started with local SEO
Here are a few simple ways to begin boosting your local SEO:
1. Set up and optimise your Google Business Profile
This is one of the most important tools for local SEO. Make sure your listing is claimed, verified, and filled out completely — including your address, phone number, hours, website link, and photos.
2. Use consistent business information
Keep your business name, address, and phone number (NAP) the same across your website and all online directories. Consistency builds trust with both search engines and customers.
3. Add local keywords to your website
Use keywords that include your service and your location, like “Search Engine Optimisation in Geelong” or “local SEO services for small businesses”. This helps Google understand what you offer and where you’re based.
4. Encourage reviews
Online reviews build credibility and help you rank higher in search results. Ask happy customers to leave a review on Google — it makes a big difference.
5. Create location-based content
Add blog posts, landing pages or updates about your local area, events, or customer stories. The more local signals your website gives off, the better.
Final thoughts
Local SEO doesn’t have to be complicated — but it does have to be consistent. By focusing on the basics and making it easy for Google to understand what you do and where you do it, you’ll improve your chances of being found by local customers who are ready to take action.
Need help with local SEO? It’s what we do at GOOP Digital
At GOOP Digital, we specialise in helping small businesses show up online. Whether you’re just starting out or want to improve your rankings, our local SEO strategies are tailored to your business and location. All new websites have a 75% Google ranking guarnatee with GOOP Digital. Local SEO is inclusive in the cost of the website, it is not an exhorbitant ongoing monthly fee.
Contact GOOP Digital today and let’s get your business seen where it matters most — on Google.