What is a landing page?
A landing page is a website page created specifically for an advertising/marketing campaign. Landing pages are designed for a specific purpose and goal and are not long-lasting pages on a website.
Landing pages are not Search Engine Optimised (SEO) – friendly
Landing pages can be good tools to convert website visitors into customers, but the nature of landing pages is not exactly SEO-friendly, meaning they cannot rank on Google organically.
Many small businesses wonder whether they should make a landing page or focus on their existing website pages to showcase their services and online presence. We suggest the latter as landing pages are not designed to last on Google, will not rank on Google, and generally do not get indexed by Google.
Spend all of your effort on your existing Google-loved website pages and aim to direct visitors to these pages.
SEO is one part of our process
Websites are everything! They are our pride and joy, which is why GOOP Digital builds every website and web page with SEO and the capability to rank on Google into the structure. SEO is what drives businesses online and it’s what makes your business visible and able to be found on Google. Our websites are future-proof, ensuring that their Google rankings stand the test of time.
Your pages ultimately are landing pages
The way we create our website pages with SEO at the forefront means that the pages on your website ultimately become your landing pages, each with its own purpose. Like marketing landing pages, our website pages encourage phone calls, sign-ups and/or form submissions.
We suggest using your already Google-favoured website pages as destination pages for marketing or advertising campaigns. Contact us or visit our SEO agency in Geelong for a chat.
