Good websites pay for themselves many times over

The year 2019 has arrived with a nosedive in the Aussie dollar, doom and gloom predictions for the housing market and growing uncertainty in the financial sector. About the only good hip pocket news from the start of the new year was a drop in fuel prices, although we all know cheaper petrol won’t last long.

Any talk of economic uncertainty and the prospect of belt tightening invariably leads to one question when it comes to Goop Digital’s SEO website company in Geelong: “Why are your websites so expensive?” We get sick of hearing it. And if it’s not a question about website prices, it’s a statement: “I can get it cheaper elsewhere.”

Let’s set the record straight: Goop Digital’s websites aren’t expensive, not by a long shot. They might cost more than a website built by a company based in a developing country or somebody knocking up websites in the home office. They might even cost more than the products of some of our fellow Geelong website companies.

However, Goop Digital’s websites are worlds beyond what’s offered by the callers and emailers touting their wares from overseas, or the mate whipping up websites from home. They’re even a world away from the work of our contemporaries because they’re not the same thing. Goop Digital builds websites that perform organically in Google searches – the search engine optimisation, or SEO, is built in and guaranteed to perform – while other developers rely on different techniques to achieve Google prominence and their results are proof of what works and what doesn’t.

But back to that perennial question: “Why are your websites so expensive?”

Again, we’ll say they’re not expensive, not by a long shot, but we’ll also back up the statement with a little proof, courtesy of our contemporaries at iQuinceSoft, and PixelRush.


The guys at iQuinceSoft put the outlay for a 20-page templated website at up to $8000 but, as the company says, your business isn’t templated, so why should your website be a template?

If you’re paying a monthly fee for your website, iQuinceSoft suggests you should expect to pay in the vicinity of $4000 to $9000 a month. Yes, you read that right – between $4000 and $9000 a month.

For an e-commerce website, iQuinceSoft’s suggested one-time price is between $10,000 and $50,000, or between $6500 and $25,000 a month on a monthly payment scheme.’s information is a little dated but the fact its price estimates are for 2017 strengthen’s Goop Digital’s case. Like iQuinceSoft,’s suggested cost for a basic website with fewer than 20 pages, stock photographs, no bells and whistles or special functionality is up to $8000.

In’s estimation a medium-sized business with a custom-design website with unique functionality would pay between $10,000 and $25,000, while an e-commerce website or website from a large business would extract up to $40,000 from the bank account.


Byron Trzeciak from PixelRush suggests a small business owner in Australia should expect to pay up to $12,000 for a website. But more than suggesting prices, Trzeciak outlines an approach that is consistent with Goop Digital’s line of thinking: Websites are an investment, a marketing tool to bring in clients and sales. A website needs to attract clients organically – Goop Digital’s speciality – and in doing so quickly pays for itself many times over.

Trzeciak beautifully sums up the purpose of a business website with this sentence: “You need a website that will bring you sales (and not just look pretty), isn’t this what 99% of all businesses want?”

The Goop Digital team spends hours debating and arguing about all things website, from design trends through to the best SEO techniques to achieve Google prominence. However, despite the disagreements and disputes about the best or worst approaches, the crew at our Geelong SEO website company is united on one point: A website that nobody sees and doesn’t bring in clients is a waste of money, no matter how cheap or how expensive.

The cost of a Goop Digital website varies depending on client requirements but, in case you’re wondering, iQuinceSoft’s suggested price of $8000 for a template website is way more expensive than our standard custom designed and developed search engine optimised website. Go figure!

Remember the old adage that a poor man pays twice. You can waste money on a cheap website that won’t appear in Google searches, or you can spend a bit more and get a website that performs in Google, attracts clients and pays for itself many times over. Please contact Goop Digital and find out how.

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