We’re all well aware how quickly online technology is advancing, and one field that has changed dramatically during the past few years is email.
In the not-so-distant past we all sent and received emails via our desktop computers, and that was it. Today, however, we now expect to be able to send, receive and read our emails on our desktop computer, our mobile phone, our tablet, our laptop and more, and we want our emails available and accessible no matter what device we use.
The POP3 email service Goop Digital has provided to clients is based on that now-defunct model where everybody sent and received their emails only on a desktop computer. That POP3 technology is 30 years old this year and simply isn’t suited to the demands and expectations of today’s email users. Instead, email services today require high-level software such as Office 365, G Suite and Exchange.
In line with the complexity of today’s email software, modern business email accounts require the specialist attention of Information Technology experts. While the Goop Digital team members are experts in websites and Search Engine Optimisation, we do not claim to be IT experts.
Consequently, in the best interests of our clients and to ensure they receive and benefit from the best email services and the IT expertise those platforms require, Goop Digital is progressively shutting down its email services. We have a different deadline for each of our mail servers but we aim to cease all email services by early 2019.
The decision to end our email service wasn’t one we made lightly but we believe it is definitely in our clients’ long-term best interests to move to a professional-standard email platform. Goop Digital no longer uses POP3 emails and instead uses Microsoft Exchange under the supervision of an IT company, so we are certainly not recommending a course of action we haven’t already implemented ourselves. We have already stopped providing email accounts for new clients.
We understand the importance of emails to our clients’ business and consequently we are in the process of referring clients to IT companies we are confident have the skills and knowledge to set up professional-level email systems which provide the versatility, reliability and security clients require.
Of course, clients don’t have to follow Goop Digital’s recommendations for IT companies and if you already engage an IT company, please speak to that company about your email options. We’re confident your IT experts will agree you need to upgrade from a 30-year-old email platform to a modern, professional service.
We understand our decision might cause you short-term inconvenience but we are confident the benefits far outweigh the disadvantages.
If you haven’t received notification already about the end of our email service, please be aware we will be in touch in the near future as our deadline approaches. Please contact us if you have questions or need advice.