Blog regularly in your website and reap rewards
Own a business? Got a website? Looking for a new year’s resolution for 2018? Forget about losing weight or giving up whatever. Listen to GOOP Digital’s SEO websites team in Geelong and make your new year’s resolution for 2018 a commitment to blog regularly on your website about what it is you do, where you do it.
As far as GOOP Digital’s concerned, blogging is pretty much the most effective, versatile and powerful tool in any business owner’s digital marketing toolbox and it’s our wish for 2018 that clients spend a few hours each month blogging about their unique business and its services.
Why? Because blogging is an opportunity to reinforce online what it is you do, where you do it and also an opportunity to expand your prominence in Google searches.
Can’t think of a blog topic? Sorry to be blunt, but you’re not trying very hard. Every job you do, every service you provide to clients is fresh material for a blog. You don’t have to think about it, blog topics are handed to you on a platter every working day.
Are you a plumber and had an emergency call-out? Write about it. Write a blog about the emergency job you had to do and where you did it. Next time somebody is searching in Google for a plumber to perform a similar service in a similar location your blog will be in the running to appear in the search results.
Maybe you’re an accountant who’s helped a client with a tricky financial problem. Write a blog about the problem and how you helped solve it. You don’t need to breach client confidentiality and privacy, just provide details about the problem and your approach to the issue so that next time somebody has a similar problem and is searching online for help, your blog might lead the searcher to your accountancy firm.
Blogs are your opportunity to keep telling Google – and searchers – what it is you do, where you do it. Think about it. How does somebody find GOOP Digital online? Yes, sometimes by searching for us by name, but most of the time it’s from a search in Google along the lines of “SEO website developers in Geelong” or “websites Geelong”. We ask every new caller how they found out about us and without doubt the great majority of callers find us by searching in Google for what we do – make SEO websites in Geelong – not our name.
As well as reinforcing your services and location in Google, blogs also help you expand your online reach. Based in Geelong but done a job somewhere else in the state? Write a blog about that job and the location and suddenly your website’s not just appearing in searches for Geelong services, but also in searches in the region mentioned in the blog.
The GOOP Digital SEO team is pretty much hoarse from talking up blogs. We implore all our clients to blog regularly so they remind Google they’re still doing whatever it is they do and so that their websites appear in Google searches for what they offer, where they offer it.
Haven’t got time to blog? GOOP Digital’s services include SEO blog writing. Our SEO copywriters have journalism and PR backgrounds so you can be assured of high-quality original content about your business and its services and products. Please contact GOOP Digital to find out more.
This will be the last time we say this in 2017: Whatever else you do online, make sure you blog regularly in your website, mentioning whatever it is you’ve done and wherever you’ve done it.
Blogging once a month is fine but write blogs more frequently if you want. We’d love to see you do it – and we know you’ll love the new business your blogs will bring.
From the GOOP Digital team, we wish you a Merry Christmas and blog-filled 2018.