Many small business operators think that building a website is all that is required to get noticed on Google. They remain oblivious to the multitude of factors that can impact how your site ranks in Google. The key is to get the structure right before you even think about getting your website built and the launching pad is key words: not the words you think, but the words people/users looking for your product or service are actually typing into Google.
The following lists the basic fundamentals you need for your website to rank on Google. This is not designed to be the definitive guide to getting your website ranking highly on Google but more of a simple guide:
- start with the right keywords
- include your keywords in your meta titles and descriptions
- content is king – write good copy
- label your images
- use descriptive URLs
- YouTube
- verify your site with Google.