• Challenge

    Heating Plus is a local small business that operates on the philosophy of old-fashioned friendly customer service. Not only do they want to provide air conditioning & hydronic heating systems that Geelong clients love, but they want to make the process of choosing a hydronic heating or cooling system an easy and enjoyable one. Heating Plus first approached Goop Digital in 2016 for an SEO optimised website, but their digital marketing journey did not end there. After a few years of enjoying their site, the Heating Plus team entrusted us in early 2020 to do a branding and logo design refresh, followed by full website upgrade to reflect the growth of the business.

  • Approach

    In order to stand out in the competitive heating and cooling industry, our team assists Heating Plus by providing monthly content marketing to consistently add value to the site and increase rankings which they began a few months after the website upgrade. They also engage in our organic social media management services in Geelong to strengthen their brand reputation. The logo design and style guide work that our in-house Geelong branding specialists have completed provide the framework for every move we make in regards to Heating Plus’ marketing strategy.

  • Results

    With the assistance of our marketing experts in Geelong, Heating Plus are able to reach their ideal target audience through both their optimised website and social media presence. The content marketing progressively increases their Google rankings each month and the branding works to establish Heating Plus as a strong contender in the industry, that of which is greatly assisted by the regular and engaging organic social media management done each week. We are very proud to call Heating Plus a client, and hope to do so more many more years to come.

Let's chat about your next project

Contact Us