Why Google Reviews Matter

These days, potential customers are more likely to consult Google Reviews before making a purchase than to ask a friend for a recommendation. That’s because reviews provide detailed information about a product or service, and they come from people who have actually used it. In other words, reviews offer potential customers peace of mind that they’re making a smart choice. If you’re a business owner, it’s important to understand why Google Reviews matter and how to get more of them. Here are a few things to keep in mind: First, reviews build trust. When potential customers see that others have had positive experiences with your business, they’re more likely to take the plunge themselves.
Google reviews are a great way to build up your online presence and reputation.

Here’s how to request reviews from your clients from their mobile device:

Advise your clients to open the Google Maps app on their iPhones.

  1. Search for your business
  2. Tap on the business name
  3. Scroll down and tap “Write a review”
  4. Give your business a Five-star rating and write their review. Encourage your clients to add details about the type of service/product you provided and to also mention the location (City/town)
  5. Tap “Submit.”That’s all there is to it! Asking for Google reviews on your mobile device is quick and easy. Just follow the steps above, and you’ll be on your way to building up your business’s online presence in no time at all

Alternatively, you can send a link from your iPhone.

Google no longer supports the Google My Business app as we previously recommended to use to request reviews from your phone. Google is continually making updates to make the user experience better for end users (your clients) and for yourself as the owner of the Google Business Profile (previously known as Google My Business).

To send a link requesting reviews from an iPhone:

  1. On your mobile phone, open your browser (make sure the browser is logged in to Google)
  2. Find your business website
  3. You will notice boxes at the top (add an exterior photo, add update), and you scroll left here
  4. The third box is to Get more Google reviews. Select this box
  5. Select Messages
  6. Add the phone number of the individual you would like to write the review
  7. Hit the send button arrow



Google reviews are an important part of any business’s local SEO strategy. They can impact your ranking in search results, click-through rate, and conversion rate. Google reviews are also a valuable source of customer feedback.

Once you start collecting Google reviews, make sure to respond to them—both the positive and negative ones. Show that you value your customers’ feedback and are always working to improve your business.

GOOP Digital is a digital marketing agency located in Geelong, Victoria, Australia, specialising in local search for small to medium businesses Australia-wide. Being on top of your Google Business Profile (GBP) and building positive reviews can have a dramatic impact on your business. If you find Google My Business all too hard, then talk with someone such as GOOP Digital that can assist.

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