Good web development is the foundation of any online presence. It’s your face when you wake up in the morning, before you pretty it up with makeup (or a shave for the men). No matter how many features it has – no one is getting anywhere without building a website properly and making sure it works the way it’s supposed to.

At GOOP, we specialise in the web development Geelong businesses need to create websites that work. How?

First we’ll get to know you. Really well. We’ll ask a heap of questions about the purpose of your website so our team of web developers can build a site that works for you and your business.

Do you want to attract more customers? We’ll work with you to identify when people are at the right stage of the buying lifecycle – ready to buy – and win them.

Are you looking to increase your online sales? Our web development specialists will build a site that displays your products and services, and encourages repeat transactions.

Maybe you want to raise your business profile and create awareness? GOOP will help customers find you at the research stage of the buying lifecycle and provide the information they need. Your business or brand will be top of  mind when it comes time to buy. And thanks to our web developers, buying will be simple and intuitive for your customers.

At GOOP, our web development methodology is two-fold:

  • Your site needs to be highly visible in Google search. There’s no point developing a visually stunning site, packed full with useful information, if no one will see it. Our team will make sure your site is visible for a set of agreed-on keywords and a primary geographic location.
  • Usability. We’ll go back to the purpose of your website and make sure it’s easy for your visitors to take the desired action – whether it’s finding out about your business, purchasing a product or requesting a quote

How are we different? Our web development isn’t a set-and-forget mentality. We think the real fun starts once your site is live in Google, and we’ll be there with you every step of the way. If the site isn’t performing as expected, we’ll discuss what needs to be done and make it happen. Our web development team is also on hand to troubleshoot any technical issues.

Plus we use the WordPress Content Management System (CMS). How is that an advantage? Easy – it’s the most widely-used CMS in the world, and we think it’s the most easy-to-use for our web development specialists and our clients. It’s regularly updated from both a technology and security perspective.

The long list of plug-ins available for extra functionality means we can create fully-customised websites with special features at a lower cost. eCommerce, eNewsletter, shopping cart and sharing blogs to Facebook. It’s just the tip of the iceberg for the functionality our web developers can build into your site.

And did we mention we now only build responsive websites? GOOP’s web development includes coding your website to render according to the screen it’s viewed on. We’re not talking merely scaling to fit a smaller screen – but re-arranging the layout so visitors don’t have to try and pinch the screen to zoom or scroll endlessly. A responsive site is increasingly important, and more to the point – expected for a Google ranking. Think of your own behaviour. If you’re on your phone and trying to look at a desktop site, you usually give up after a minute of trying to zoom in. Research shows the number of people searching on phones and tablets is on the rise and predicted to continue. You want to be doing everything you can to ensure you’re playing with the big kids.

If you would like to find out more about web development from Geelong’s experts, please contact the team at GOOP.

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