Founder, Editor and CEO of Business Insider, Henry Blodget, delivered a gripping presentation about the growth of mobile media in the US over the last five years.
Business Insider is the world’s fastest growing business news website. The presentation was informed by Business Intelligence – the research branch focusing on providing data and analysis of the mobile industry. The work of Business Intelligence is a reflection of the mobile industry’s current growth and impact on how we operate daily in our personal and professional lives.
So, where is the world of online and mobile devices at?
Business Intelligence reports: Mobile is the only media time that is growing, everything else is shrinking.
Smart phones sales are still booming, but their cost is plummeting, meaning more people are able to purchase smartphones and use the Internet on them.
Approximately 60% of online devices are now smart phones or tablets, clearly eclipsing PCs.
Mobile devices are changing the way we communicate, purchase and socialise.
There are 758 million picture messages sent via mobile devices per day, 350 million Snapchat pictures sent per day, one-fifth of all Internet traffic is now from mobile, mobile video is booming, social and music are now mostly mobile and mobile is driving all of Facebook’s revenue growth…
What does this mean for business owners? With mobile device usage growing exponentially, if your website is not optimised for mobile devices, you are getting left behind!
It’s important to remember that despite the massive growth of mobile media – the world is now ‘multi-screened’ – mobile devices, tablets, PCs and who can imagine what else the future holds…
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