In our blog last week we provided tips for Google Analytics and we gave some key insights that small business really need to be aware of when looking at their Google Analytics. We also provided our own client base with a simple cheat sheet to assist with logging into and navigating Google Analytics.
To our suprise today the 09 October 2013 Google Analytics has changed their menu navigation and actually made it much simpler to find some of these key elements within analytics. Clearly they have been monitoring their own analytics and have opted to change their own structure based on their own analytical data.
‘Traffic Sources’ and ‘Content’ have been replaced with ‘Acquisition’ and ‘Behaviour’ as main structural navigation elements and ‘Overview’ and ‘Channels’ being new core sections under the ‘Acquisition’ tab.
GOOP will be working on cheat sheets for our clients to dive into Google Analytics and get some great value out of this resource. Please contact GOOP if you would like a Google Analytics Cheat Sheet.