One of the fundamental aspects of ensuring your website consistently ranks on Google and delivers relevant search content to customers, is blogging on your site. This means having a blog function built into your website, and blogging on your website regularly.
Why?
Because a blog enables you to keep the content and data on your site fresh and up to date. Google rewards you for this as your site is not being seen to be static and potentially out of date for customers. The general website content should obviously be updated when and where necessary, but generally this content remains the same. A blog enables you to communicate content that is not only going to deliver great content for search results, but will help you rank for the keyword you wish to be found for on search engines.
It is important to distinguish between a blog that is built and/or served off a blogging tool and blogging on your website. Many people start a ‘blog’ site to share ideas, their opinions and views and stories. Many people have built personal profiles and businesses off these blogs. Often, however, they are not properly optimised to deliver results for people searching for their services or products. They are successful because of word of mouth referral or good integration with their social media efforts. A blog on your website literally complements the data and content you already have on your website and written properly (with the right keywords and geographic references) will boost your sites performance.
A sound, and simple, digital strategy starts with:
- your website (one that is Google friendly and make sure it has Google Analytics on the site)
- a blog on YOUR website, not external via a blogging tool
- an electronic newsletter function – collect email addresses and communicate regularly
- social media – relevant networks for your business (you don’t need to be connected with them all – find out where your customers are, and what they are using and start there. Master one first, then explore using others)!
GOOP provides online marketing services, as outlined above, for many businesses and industries in Geelong, Ballarat, Bendigo and many other regional and metro areas of Australia. We can assist with blog writing, strategy, social media posting and planning. Contact us to discuss what help you need in these areas.