Online marketing experts in Geelong
Guiding you through the digital unknown.
What is “online marketing” and where does it fit with websites?
Online marketing is a broad term, but one we like to break down into priorities and keep simple. We are big believers that online marketing doesn’t have to be too hard! Being Geelong-based and regionally focused, we know how important it is for small business owners to have realistic expectations of what a successful online presence looks like.
We take an approach to online marketing that’s practical. All the written strategies in the world won’t help a small business owner if it’s not clear how to implement the advice. And let’s face it, the online landscape is expansive and constantly changing. GOOP Digital guides you through the digital unknown, providing advice, training and services to ensure your message is cohesive and targeted.
From GOOP Digital’s perspective, we believe online marketing should encompass, and prioritise, the following core elements:
- Website – must be Google-friendly and user-friendly
- Blogging on your website – build on your asset, build on your Google rankings and promote products, services and service locations
- Social media – effective for brand awareness and too powerful to be ignored
- Email marketing – an effective form of communication with existing clients, stay in their subconscious mind
- Video – a compelling way to tell your brand’s story or promote products and services.
If you feel your online presence lacks substance, talk to us about our online marketing services and strategies to help you increase your reach, including Google Ads pay-per-click (PPC) advertising. If you’re looking for a web developer in Geelong, we will start by crafting an attractive web design that works with Google’s requirements for SEO.
When you get GOOPED, you get a website and online marketing machine that delivers what you and your business need. Our expansive range of website extras ensures we provide you with an online presence that delivers optimum functionality and performance. Don’t miss the market – go and get GOOPED!