Heartbeat Victoria is a not for profit organisation which aims to create and promote cardiac peer support groups for individuals living with heart disease or a heart condition and their families. They approached GOOP Digital because they felt like their website was outdated and they found that updating the website was overly complicated.
Challenge
Approach
The GOOP Digital team made a custom developed website for Heartbeat Victoria that is attractive and easy to update. Each branch of the organisation has a page on the website for their details and events. A donate button was strategically placed on the menu to maximise it's visual impact.
Result
Just a few weeks after the upgrade, Heartbeat Victoria saw an 18% increase in Google visibility. 11 of their keywords are ranking on the front page of Google with 4 of these in 3rd position or better and 50% of their traffic was originating from Google search.
