• Challenge

    Cheeselinks stock a wide selection of cheesemaking kits, tools, equipment and ingredients for beginner home cheesemakers to professional commercial cheesemakers. The client felt that they weren't ranking well with Google and wasn't happy with the return on investment they were getting on Google Ads. They wanted to increase sales, expand their commercial client base and break into the New Zealand market.

  • Approach

    GOOP Digital created a custom-built website for the customer and took over the management of their Google Ads. The website needed excellent SEO and an online shop. The website needed to be designed in such a way so as to display the products available in the online shop in a functional and attractive way.

  • Results

    The website has had a significant increase in rankings, visibility, and traffic. Within the first 6 weeks of the being live the website saw a 21% increase in visibility in all search engines and 95% of all website visitors were new. The customer is getting a far better return on investment on their Google Ads spend.

"September has started off very well, calendar year to date we are up 25-30% in online sales. Getting some orders and enquires from NZ which is great. So far the response has been awesome."

CheeselinksMichael Zannella

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